Sanitizer

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

5.9%

Market size, estimated

$2.7Ma year

Peak month

August1.5× the quietest month

Top search term

hand sanitizer bulk535K searches a year

Listings sell for $20.96 on average, from $4.10 to $61.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $20.96 that is $84K to $105K a year per listing.

Average price

$20.96inside the $15 to $100 sweet spot

Price range

$4.10–$61.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$84K–$105K

Returns

0.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Antibiotics & Antiseptics. It carries 9,475 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#51in Antibiotics & Antiseptics

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,475per listing

Listings tracked

52

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months