Sanitary Wipes
MaybeAn estimated 0.2% of orders come back. But the average product has 61,570 reviews to catch up to, so Sanitary Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $143K/yr96K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 204 sellers
Flapen Score
Sanitary Wipes against its category
The dotted line is the Health & Household average. Past it, Sanitary Wipes is stronger. Inside it, weaker.
Market
The Sanitary Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Sanitary Wipes 96K times last year and spent an estimated $143K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $143Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- sanitary wipes46K searches a year
02 · Price
A sale here is worth $13.65.
Listings sell for $13.65 on average, from $1.94 to $36.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.65 that is $3K to $7K a year per listing.
- Average price
- $13.65under the $15 to $100 sweet spot
- Price range
- $1.94–$36.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Tissues, Toilet Paper & Sprays. It carries 61,570 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Tissues, Toilet Paper & Sprays
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 61,570per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Sanitary Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
204
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
28%
- Brand 127%
- Brand 223%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Sanitary Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sanitary Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sanitary wipes46K/yr
- hygiene wipes34K/yr
- personal hygiene wipes10K/yr
- hygiene wipes for adults5K/yr
Reviews and returns
What reviews say buyers love and hate about Sanitary Wipes
We read the reviews and the return reasons for every product selling here.
“Lids didn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanitary Wipes questions
Answered from the same tracked data.