Sandalwood Essential Oils

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $877K a year.

Searches, last 12 months

720K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

8.2%

Market size, estimated

$877Ka year

Peak month

December1.4× the quietest month

Top search term

sandalwood essential oils306K searches a year

Listings sell for $14.81 on average, from $5.98 to $57.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $14.81 that is $30K to $37K a year per listing.

Average price

$14.81under the $15 to $100 sweet spot

Price range

$5.98–$57.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$30K–$37K

Returns

1.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Aromatherapy. It carries 3,217 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Aromatherapy

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

3,217per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months