Sandalwood Car Air Freshener

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

7.5%

Market size, estimated

$162Ka year

Peak month

February1.8× the quietest month

Top search term

air wick vibrant refills19K searches a year

Listings sell for $13.67 on average, from $5.91 to $27.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$5.91–$27.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.4%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #122 within Air Fresheners. It carries 3,712 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

93%

Out of stock, average day

0.3%

Average rank

#122in Air Fresheners

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,712per listing

Listings tracked

42

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

44 months