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Sandalwood

Maybe

An estimated 0.6% of orders come back. But demand is soft, at +2.1% this quarter, so Sandalwood is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$142K/yr246K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
55%top-5 click share · 21 brands · 58 sellers

Flapen Score

Sandalwood against its category

The dotted line is the Health & Household average. Past it, Sandalwood is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood market on Amazon at a glance

Shoppers on Amazon United States searched for Sandalwood 246K times last year and spent an estimated $142K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
4.7%
Market size, estimated
$142Ka year
Peak month
December1.6× the quietest month
Top search term
sandalwood138K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $5.98 to $25.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.27 that is $3K to $6K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$5.98–$25.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #592 within Aromatherapy. It carries 3,392 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#592in Aromatherapy
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,392per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sandalwood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

58

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

55%

Top 20: 91%

Open market

27%

  • Brand 139%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%

Demand

Sandalwood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Sandalwood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandalwood138K/yr
  • sandalwood powder40K/yr
  • sandalo10K/yr
  • sandlewood12K/yr
  • sandal wood8K/yr
  • chandan powder8K/yr
  • sandalwood powder organic4K/yr
  • sandalwood scent5K/yr
  • sandalwood powder for face6K/yr
  • organic sandalwood powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.6%of orders come back
“Bad Smell”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandalwood questions

Answered from the same tracked data.