Is sambucus elderberry profitable to sell on Amazon United States?

The niche generates $219K/yr across 10 tracked products. 90-day search growth is -61.2%. Flapen's verdict: Skip it (39/100).

How competitive is the sambucus elderberry niche?

5 brands and 565 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sambucus elderberry?

Top complaints mined from reviews: Ease Of Use, Color, Taste-Overall. The return rate is 0.0%.

When does demand for sambucus elderberry peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.

What does it cost to enter the sambucus elderberry niche?

Listings span $9.91–$37.19; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 30,320 reviews — the moat a new listing must climb.

sambucus elderberry

Skip it

Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Great$9.91–$37.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$219K

$219K/yr · 78K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Review moat

Bad30,320.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-61.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sambucus elderberry is a $219K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sambucus elderberry market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $248K–$298K; units × avg price
Conversion rate: 14.1%
Avg BSR: #357
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

565

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Nature's Way77%
BioSchwartz10%
Sambucol7%
Nature's Answer3%
Bronson3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -61.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Open Trend

Top sambucus elderberry search terms

sambucus elderberry immune support67K/yr -65.6%13.1% conv.
sambuca8K/yr -34.0%1.7% conv.
elderberry sambucus3K/yr -41.3%6.4% conv.

All search terms

Top sambucus elderberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct

Nature's Way$12.784.8★114,700 rev

Elderberry Capsules with Zinc and Vitamin C for Adults - Immune Support Vitamins for Women and Men - Black Sambucus Elderberry Vitamin C and Zinc - Immune Defense Multiminerals Supplement 60 Count

BioSchwartz$15.534.7★27,139 rev

Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)

Nature's Way$16.204.7★13,865 rev

Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count

Sambucol$19.564.8★5,373 rev

Natures Way Sambucus Immune Elderberry Syrup with Vitamin C Zinc Echinacea & Propolis Concentrated Black Elderberry Extract Immune Support with Superfood Antioxidants(1)* Berry Flavored 8 Fl Oz

Nature's Way$20.254.7★5,878 rev

Newest

by launch date

Natures Way Sambucus Elderberry Gummies Immune Support Ages 4+ 60 ct x3

Nature's Way$36.82114,700 rev

1y ago

Bronson Sambucus Elderberry with Zinc & Vitamin C Triple Immune Support Complex Immune & Antioxidant Protection Non-GMO 60 Vegetarian Capsules

Bronson$9.911,030 rev

5y ago

Natures Way Organic Sambucus Lozenge Elderberry and Zinc 24 Pieces (Pack of 3)

Nature's Way$16.391,723 rev

6y ago

Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count

Sambucol$19.565,373 rev

6y ago

Elderberry Capsules with Zinc and Vitamin C for Adults - Immune Support Vitamins for Women and Men - Black Sambucus Elderberry Vitamin C and Zinc - Immune Defense Multiminerals Supplement 60 Count

BioSchwartz$15.5327,139 rev

7y ago

What buyers say about sambucus elderberry

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“They taste deeelicious”

Immunity Booster16%

“Great For Your Immune System”

Quality-Overall9%

“Quality product at a very fair price”

Cold Relief8%

“Helpful with colds”

Value For Money5%

“they are very affordable”

Vitamin4%

“Best vitamins for kids”

Flavor4%

“These gummies taste amazing”

Nutritional Content3%

“Keeps you healthy in my opinion”

Advertised Vs Actual Product3%

“Everything was as indicated”

Ease Of Use2%

“Easy to use, and it works”

What buyers complain about

Ease Of Use9%

“Could not open”

Color9%

“have noticed the coloring of the capsules have changed”

Taste-Overall8%

“Hate the taste”

Adhesion/Stickiness6%

“It just turns into a sticky mess”

Value For Money5%

“A bit more expensive than the others”

Moist/Dry4%

“seemed dried out”

Ingredients-Overall4%

“Disappointing Ingedient”

Quality-Overall4%

“Quality control seems to be an issue”

Dilute/Watery3%

“To watery for me”

Side Effects2%

“it made me sick it caused me brain zap”

Top return reasons

Value For Money25%

Color11%

Functionality-Overall8%

Blood Sugar Level8%

Salt Content8%

Vitamin8%

Color Fading/Discoloration8%

Age Suitability8%

Leak-Proof8%

Oily/Greasy3%

Common questions

Is sambucus elderberry profitable to sell on Amazon United States?: The niche generates $219K/yr across 10 tracked products. 90-day search growth is -61.2%. Flapen's verdict: Skip it (39/100).
How competitive is the sambucus elderberry niche?: 5 brands and 565 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sambucus elderberry?: Top complaints mined from reviews: Ease Of Use, Color, Taste-Overall. The return rate is 0.0%.
When does demand for sambucus elderberry peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
What does it cost to enter the sambucus elderberry niche?: Listings span $9.91–$37.19; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 30,320 reviews — the moat a new listing must climb.