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Sambucol Black Elderberry Syrup

Fail

The top 5 brands take 100% of clicks, so Sambucol Black Elderberry Syrup is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$54K/yr35K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
89%top-5 click share · 3 brands · 34 sellers

Flapen Score

Sambucol Black Elderberry Syrup against its category

The dotted line is the Health & Household average. Past it, Sambucol Black Elderberry Syrup is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sambucol Black Elderberry Syrup market on Amazon at a glance

Shoppers on Amazon United States searched for Sambucol Black Elderberry Syrup 35K times last year and spent an estimated $54K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
6.3%
Market size, estimated
$54Ka year
Peak month
January3.9× the quietest month
Top search term
sambucus elderberry syrup18K searches a year

02 · Price

A sale here is worth $24.67.

Listings sell for $24.67 on average, from $9.77 to $38.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $24.67 that is $6K to $12K a year per listing.

Average price
$24.67inside the $15 to $100 sweet spot
Price range
$9.77–$38.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #731 within Fruit Extracts. It carries 7,175 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#731in Fruit Extracts
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
7,175per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Sambucol Black Elderberry Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 224%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Sambucol Black Elderberry Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Sambucol Black Elderberry Syrup

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Could not open”
A buyer, on “Ease Of Use”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sambucol Black Elderberry Syrup questions

Answered from the same tracked data.