Is salted caramel popcorn premier protein profitable to sell on Amazon United States?

The niche generates $62K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (43/100).

How competitive is the salted caramel popcorn premier protein niche?

2 brands and 12 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in salted caramel popcorn premier protein?

Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.

When does demand for salted caramel popcorn premier protein peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 12.3× the quietest.

What does it cost to enter the salted caramel popcorn premier protein niche?

Listings span $9.28–$37.97; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 2,637 reviews — the moat a new listing must climb.

salted caramel popcorn premier protein

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.03

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.28–$37.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,636.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 21K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, salted caramel popcorn premier protein is a $62K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

salted caramel popcorn premier protein market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $68K–$81K; units × avg price
Conversion rate: 10.7%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 5.5%
Avg brand age: 62 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Quest79%
Premier Protein21%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.3×

Open Trend

Top salted caramel popcorn premier protein search terms

quest salted caramel protein shake11K/yr +10.5%10.3% conv.
quest salted caramel3K/yr +27.0%11.9% conv.
premier protein salted caramel popcorn1K/yr +104.6%10.9% conv.
quest caramel protein shake2K/yr +34.7%11.5% conv.
quest protein shakes salted caramel1K/yr +44.1%7.6% conv.
salted caramel popcorn protein shake933/yr -2.0%9.5% conv.
premier protein shake popcorn655/yr +13.5%13.1% conv.
premier protein shake salted caramel popcorn984/yr -63.4%13.1% conv.
salted caramel popcorn premier protein337/yr +13.0%17.3% conv.
premier protein popcorn489/yr -34.5%14.7% conv.

All search terms

Top salted caramel popcorn premier protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quest Nutrition Ready to Drink Salted Caramel Protein Shake 30g Protein 3g Net Carbs Gluten Free Keto Friendly 11 fl.oz 4 Count(Pack of 3)

Quest$28.254.6★7,091 rev

Premier Protein Shake LIMITED EDITION Salted Caramel Popcorn 30g Protein 1g Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$28.674.4★1,916 rev

Quest Nutrition Salted Caramel Protein Powder 26g Protein 1g Sugar Low Carb Gluten Free 1.6 Pounds 24 Servings

Quest$34.254.5★4,609 rev

Quest Nutrition Salted Caramel Flavored High Protein Shake 45g Protein 2g Sugar 2g Net Carbs Ready to Drink Gluten Free 12 Count

Quest$37.974.6★26 rev

Quest Nutrition Stacks Protein Bars Salted Caramel Flavor 20g Protein 2g Net Carbs 1g Sugar High Fiber Low Sugar Gluten Free 12 Count

Quest$26.214.4★227 rev

Newest

by launch date

Quest Nutrition Salted Caramel Flavored High Protein Shake 45g Protein 2g Sugar 2g Net Carbs Ready to Drink Gluten Free 12 Count

Quest$37.9726 rev

2mo ago

Quest Nutrition Stacks Protein Bars Salted Caramel Flavor 20g Protein 2g Net Carbs 1g Sugar High Fiber Low Sugar Gluten Free 12 Count

Quest$26.21227 rev

4mo ago

Quest Nutrition Stacks Protein Bars Salted Caramel Flavor 20g Protein 2g Net Carbs 1g Sugar High Fiber Low Sugar Gluten Free 4 Count

Quest$9.28227 rev

4mo ago

Premier Protein Shake LIMITED EDITION Salted Caramel Popcorn 30g Protein 1g Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$28.671,916 rev

2y ago

Quest Nutrition Ready to Drink Salted Caramel Protein Shake 30g Protein 3g Net Carbs Gluten Free Keto Friendly 11 fl.oz 4 Count(Pack of 3)

Quest$28.257,091 rev

6y ago

What buyers say about salted caramel popcorn premier protein

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Absolutely delicious”

Nutritional Content22%

“Great protein powder”

Flavor17%

“The flavor is rich”

Quality-Overall3%

“Good quality”

Sweetness3%

“It blends perfectly and adds just the right amount of sweetness and creaminess, plus Im getting a solid protein boost to start the day”

Texture/Consistency-Overall3%

“The consistency is smooth”

Advertised Vs Actual Product1%

“It came as advertised”

Value For Money1%

“well worth the money”

Satisfaction/Pleasure1%

“Satisfied”

Blend/Ratio1%

“it blends easily without being gritty or overly sweet”

What buyers complain about

Taste-Overall23%

“Funky taste”

Sweetness17%

“Too Sweet”

Flavor11%

“The flavor was really artificial tasting”

Value For Money6%

“cheaper from Amazon”

Salt Content4%

“Tastes more like maple syrup than salted caramel”

Nutritional Content3%

“Need more protein”

Artificial Sweeteners2%

“The flavor was really artificial tasting”

Texture/Consistency-Overall1%

“The texture is a little denser than I expected”

Blood Sugar Level1%

“also alcohol sugars”

Leak-Proof1%

“Two of the bottles were leaking”

Common questions

Is salted caramel popcorn premier protein profitable to sell on Amazon United States?: The niche generates $62K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (43/100).
How competitive is the salted caramel popcorn premier protein niche?: 2 brands and 12 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in salted caramel popcorn premier protein?: Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
When does demand for salted caramel popcorn premier protein peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 12.3× the quietest.
What does it cost to enter the salted caramel popcorn premier protein niche?: Listings span $9.28–$37.97; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 2,637 reviews — the moat a new listing must climb.