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Salted Caramel Popcorn Premier Protein

Fail

The top 5 brands take 100% of clicks, so Salted Caramel Popcorn Premier Protein is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$62K/yr21K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
94%top-5 click share · 2 brands · 12 sellers

Flapen Score

Salted Caramel Popcorn Premier Protein against its category

The dotted line is the Health & Household average. Past it, Salted Caramel Popcorn Premier Protein is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Caramel Popcorn Premier Protein market on Amazon at a glance

Shoppers on Amazon United States searched for Salted Caramel Popcorn Premier Protein 21K times last year and spent an estimated $62K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
10.7%
Market size, estimated
$62Ka year
Peak month
January12.3× the quietest month
Top search term
quest salted caramel protein shake11K searches a year

02 · Price

A sale here is worth $27.03.

Listings sell for $27.03 on average, from $9.28 to $37.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $27.03 that is $7K to $14K a year per listing.

Average price
$27.03inside the $15 to $100 sweet spot
Price range
$9.28–$37.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #21 within Protein. It carries 2,637 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#21in Protein
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,637per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Salted Caramel Popcorn Premier Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%

Demand

Salted Caramel Popcorn Premier Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.3×

Search terms

Top Salted Caramel Popcorn Premier Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quest salted caramel protein shake11K/yr
  • quest salted caramel3K/yr
  • premier protein salted caramel popcorn1K/yr
  • quest caramel protein shake2K/yr
  • quest protein shakes salted caramel1K/yr
  • salted caramel popcorn protein shake933/yr
  • premier protein shake popcorn655/yr
  • premier protein shake salted caramel popcorn984/yr
  • salted caramel popcorn premier protein337/yr
  • premier protein popcorn489/yr

Reviews and returns

What reviews say buyers love and hate about Salted Caramel Popcorn Premier Protein

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Funky taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Salted Caramel Popcorn Premier Protein questions

Answered from the same tracked data.