Is salmon oil supplements for humans profitable to sell on Amazon United States?

The niche generates $179K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (47/100).

How competitive is the salmon oil supplements for humans niche?

13 brands and 63 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in salmon oil supplements for humans?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Dosage. The return rate is 0.0%.

When does demand for salmon oil supplements for humans peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the salmon oil supplements for humans niche?

Listings span $12.20–$61.68; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 11,667 reviews — the moat a new listing must climb.

salmon oil supplements for humans

Skip it

A deep review moat (11,667 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.14

avg listing price — sweet spot $15–$100

Price range

Great$12.20–$61.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$179K

$179K/yr · 84K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Review moat

Bad11,667.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, salmon oil supplements for humans is a $179K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

salmon oil supplements for humans market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $157K–$209K; units × avg price
Conversion rate: 8.1%
Avg BSR: #433
Page quality: 0%
Prime: 88%
Sponsored: 76%
Out of stock: 14.7%
Avg brand age: 86 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

Natural Factors34%
Sports Research19%
Generic15%
Horbäach7%
Kwee-Jack Fish Co.6%
Hofseth BioCare4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top salmon oil supplements for humans search terms

salmon oil for humans24K/yr -11.3%7.0% conv.
salmon oil capsules17K/yr -10.4%7.1% conv.
omega 3 salmon oil15K/yr -4.2%3.7% conv.
salmon fish oil8K/yr -2.2%4.5% conv.
wild salmon fish oil omega 3 supplements3K/yr +57.8%9.5% conv.
omega 3 salmon5K/yr +8.2%3.9% conv.
salmon oil omega 33K/yr +20.8%5.8% conv.
salmon oil supplements5K/yr -31.3%5.7% conv.
salmon oil pills2K/yr -13.2%9.1% conv.
salmon omega 3 fish oil3K/yr -40.5%6.9% conv.

All search terms

Top salmon oil supplements for humans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Factors Wild Alaskan Salmon Oil Provides Omega-3 EPA DHA & Vitamin D Supports Brain & Heart Health 180 Softgels

Natural Factors$24.304.7★3,796 rev

Sports Research Salmon Oil - Single-Source Wild Alaskan Sockeye | 2500 mg per Serving w/EPA & DHA Fatty Acids | MSC Certified - 180 Count Softgels

Sports Research$28.074.7★583 rev

Omega-3 Wild Alaskan Salmon Oil 1000mg Softgels 210 Count Pack of 1

Generic$39.234.6★87 rev

Horbach Wild Alaskan Salmon Fish Oil 3000mg | 180 Softgel Capsules

Horbäach$19.634.6★1,298 rev

Wild Alaskan Salmon Fish Oil Omega 3 Supplement for Humans | EPA and DHA | Kwee-Jack Fish Co. | 120 Softgels 1000mg Salmon Oil

Kwee-Jack Fish Co.$26.604.6★425 rev

Newest

by launch date

Omega3 Extra Virgin Wild Pure Alaskans Salmon Oil 420 Total Softgels 1000mg Omega-3 Supplement with DHA & EPA; 2 Packs; Updated Packaging

Generic$61.6812 rev

8mo ago

Sports Research Salmon Oil - Single-Source Wild Alaskan Sockeye | 2500 mg per Serving w/EPA & DHA Fatty Acids | MSC Certified - 180 Count Softgels

Sports Research$28.07583 rev

1y ago

Omega-3 Wild Alaskan Salmon Oil 1000mg Softgels 210 Count Pack of 1

Generic$39.2387 rev

1y ago

Amazing Omega Wild Alaskan Salmon Oil 2000mg Per Serving Softgels Supplement (90)

Amazing Nutrition$13.9945 rev

2y ago

High Strength Omega 3 Fish Oil - 1000mg Norwegian Salmon Oil with EPA & DHA No Burping or Aftertaste Omega 3 Fatty Acids Supplement for Eye Brain & Heart Triglyceride Form - 180 Capsules

Hofseth BioCare$38.901,570 rev

3y ago

What buyers say about salmon oil supplements for humans

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“the quality is consistent”

Value For Money10%

“Reasonably priced”

Ease Of Chewing/Swallowing6%

“Easy to Swallow”

Taste-Overall5%

“there is no fishy taste”

Vitamin5%

“Great brand of vitamin”

Advertised Vs Actual Product5%

“As described”

Heart Health4%

“helps lower my cholesterol”

Ingredients-Overall3%

“Good Ingredients”

Nutritional Content3%

“Very good supplement”

Dosage2%

“Very good dosing”

What buyers complain about

Taste-Overall14%

“tasteless”

Size-Overall12%

“Not a good fit for me”

Dosage7%

“Dosage is very high”

Smell5%

“Smells like fish”

Value For Money4%

“little pricey”

Ease Of Chewing/Swallowing4%

“Uncomfortable to swallow”

Quality-Overall4%

“Bad quality”

Advertised Vs Actual Product3%

“Deceptive advertising”

Side Effects3%

“Caused stomach upset heartburn for everyone in our household while taking”

Stale/Rotten/Spoiled2%

“Arrived rancid”

Top return reasons

Value For Money29%

Size-Overall15%

Ingredients-Overall11%

Smell8%

Functionality-Overall8%

Advertised Vs Actual Product6%

Oily/Greasy6%