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Salmon Oil Supplements for Humans

Fail

The average product has 11,667 reviews to catch up to, so Salmon Oil Supplements for Humans is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$179K/yr84K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
69%top-5 click share · 13 brands · 63 sellers

Flapen Score

Salmon Oil Supplements for Humans against its category

The dotted line is the Health & Household average. Past it, Salmon Oil Supplements for Humans is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Oil Supplements for Humans market on Amazon at a glance

Shoppers on Amazon United States searched for Salmon Oil Supplements for Humans 84K times last year and spent an estimated $179K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
8.1%
Market size, estimated
$179Ka year
Peak month
August1.4× the quietest month
Top search term
salmon oil for humans24K searches a year

02 · Price

A sale here is worth $26.14.

Listings sell for $26.14 on average, from $12.20 to $61.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.14 that is $7K to $13K a year per listing.

Average price
$26.14inside the $15 to $100 sweet spot
Price range
$12.20–$61.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #433 within Essential Fatty Acids. It carries 11,667 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
14.7%
Average rank
#433in Essential Fatty Acids
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
11,667per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Salmon Oil Supplements for Humans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

63

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 219%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Salmon Oil Supplements for Humans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Salmon Oil Supplements for Humans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salmon oil for humans24K/yr
  • salmon oil capsules17K/yr
  • omega 3 salmon oil15K/yr
  • salmon fish oil8K/yr
  • wild salmon fish oil omega 3 supplements3K/yr
  • omega 3 salmon5K/yr
  • salmon oil omega 33K/yr
  • salmon oil supplements5K/yr
  • salmon oil pills2K/yr
  • salmon omega 3 fish oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Oil Supplements for Humans

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“tasteless”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salmon Oil Supplements for Humans questions

Answered from the same tracked data.