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Saliva

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $62K a year here, so Saliva is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$62K/yr64K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
41%top-5 click share · 20 brands · 649 sellers

Flapen Score

Saliva against its category

The dotted line is the Health & Household average. Past it, Saliva is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saliva market on Amazon at a glance

Shoppers on Amazon United States searched for Saliva 64K times last year and spent an estimated $62K. The top 5 brands take 65% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
6.1%
Market size, estimated
$62Ka year
Top search term
saliva14K searches a year

02 · Price

A sale here is worth $15.77.

Listings sell for $15.77 on average, from $4.00 to $43.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.77 that is $0 to $2K a year per listing.

Average price
$15.77inside the $15 to $100 sweet spot
Price range
$4.00–$43.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #113 within Dry Mouth Relief. It carries 5,125 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
2.4%
Average rank
#113in Dry Mouth Relief
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
5,125per listing
Listings tracked
40

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
83 months

Products

Top Saliva products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

649

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

29%

  • Brand 122%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Search terms

Top Saliva search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saliva14K/yr
  • mouth moisturizer11K/yr
  • dry mouth products without xylitol8K/yr
  • artificial saliva9K/yr
  • dry mouth products for cpap users5K/yr
  • xerostomia3K/yr
  • mouth lubricant to produce more saliva3K/yr
  • oral saliva enhancer4K/yr
  • cpap dry mouth relief5K/yr
  • drying mouth2K/yr

Reviews and returns

What reviews say buyers love and hate about Saliva

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“Dry Mouth”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Saliva questions

Answered from the same tracked data.