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Saline Packets

Fail

The top 5 brands take 100% of clicks, so Saline Packets is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$3.3M/yr1.2M searches / yr
90-day growth
-17.8%search demand this quarter
Competition
86%top-5 click share · 5 brands · 42 sellers

Flapen Score

Saline Packets against its category

The dotted line is the Health & Household average. Past it, Saline Packets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saline Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Saline Packets 1.2M times last year and spent an estimated $3.3M. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 25.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
25.2%
Market size, estimated
$3.3Ma year
Peak month
December1.5× the quietest month
Top search term
neilmed sinus rinse packets411K searches a year

02 · Price

A sale here is worth $11.41.

Listings sell for $11.41 on average, from $7.69 to $14.82. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $11.41 that is $342K to $456K a year per listing.

Average price
$11.41under the $15 to $100 sweet spot
Price range
$7.69–$14.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$342K–$456K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Allergy, Sinus & Asthma. It carries 15,603 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Allergy, Sinus & Asthma
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
15,603per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Saline Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Saline Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Saline Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neilmed sinus rinse packets411K/yr
  • saline packets138K/yr
  • sinus rinse packets134K/yr
  • neil medical sinus rinse packets69K/yr
  • neti pot saline packets79K/yr
  • nasal rinse packets46K/yr
  • saline packets sinus rinse42K/yr
  • nasal saline packets26K/yr
  • neti pot salt packets17K/yr
  • neti salt21K/yr

Reviews and returns

What reviews say buyers love and hate about Saline Packets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sinus Relief”
14%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Can't use it”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Saline Packets questions

Answered from the same tracked data.