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Saline Mist

Fail

Demand is soft, at -42.1% this quarter, so Saline Mist is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$270K/yr156K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
65%top-5 click share · 10 brands · 491 sellers

Flapen Score

Saline Mist against its category

The dotted line is the Health & Household average. Past it, Saline Mist is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saline Mist market on Amazon at a glance

Shoppers on Amazon United States searched for Saline Mist 156K times last year and spent an estimated $270K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
13.7%
Market size, estimated
$270Ka year
Top search term
saline mist92K searches a year

02 · Price

A sale here is worth $12.64.

Listings sell for $12.64 on average, from $4.77 to $31.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $12.64 that is $13K to $16K a year per listing.

Average price
$12.64under the $15 to $100 sweet spot
Price range
$4.77–$31.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Allergy, Sinus & Asthma. It carries 10,825 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Allergy, Sinus & Asthma
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
10,825per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Saline Mist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

491

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Brand 131%
  • Brand 218%
  • Brand 314%
  • Brand 412%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Search terms

Top Saline Mist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saline mist92K/yr
  • saline mist baby28K/yr
  • baby saline mist15K/yr
  • nasal mist baby3K/yr
  • baby mist3K/yr
  • kids saline mist4K/yr
  • baby nasal mist2K/yr
  • saline mist kids3K/yr
  • saline mist for babies3K/yr
  • infant saline mist3K/yr

Reviews and returns

What reviews say buyers love and hate about Saline Mist

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sinus Relief”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Does not work well”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Saline Mist questions

Answered from the same tracked data.