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Saint Candles

Fail

Shoppers spend an estimated $42K a year here, so Saint Candles is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$42K/yr26K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
41%top-5 click share · 10 brands · 52 sellers

Flapen Score

Saint Candles against its category

The dotted line is the Health & Household average. Past it, Saint Candles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saint Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Saint Candles 26K times last year and spent an estimated $42K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
3.5%
Market size, estimated
$42Ka year
Top search term
saint candles17K searches a year

02 · Price

A sale here is worth $45.02.

Listings sell for $45.02 on average, from $7.23 to $95.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.02 that is $0 to $5K a year per listing.

Average price
$45.02inside the $15 to $100 sweet spot
Price range
$7.23–$95.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #442 within Aromatherapy. It carries 566 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
12.8%
Average rank
#442in Aromatherapy
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
566per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Saint Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

52

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

41%

Top 20: 91%

Open market

7%

  • Brand 169%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Saint Candles search demand

Weekly searches over the year. Pick a range.

500300Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Saint Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saint candles17K/yr
  • saint candles catholic5K/yr
  • saint candle5K/yr

Reviews and returns

What reviews say buyers love and hate about Saint Candles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
1.5%of orders come back
“Been burning since April 19”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saint Candles questions

Answered from the same tracked data.