Is sage spray profitable to sell on Amazon United States?

The niche generates $173K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (47/100).

How competitive is the sage spray niche?

12 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in sage spray?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.9%.

When does demand for sage spray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sage spray niche?

Listings span $9.22–$43.56; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 1,687 reviews — the moat a new listing must climb.

sage spray

Skip it

Soft demand (-7.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.62

avg listing price — sweet spot $15–$100

Price range

Great$9.22–$43.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,687.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$173K

$173K/yr · 112K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sage spray is a $173K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sage spray market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $176K–$220K; units × avg price
Conversion rate: 8.8%
Avg BSR: #133
Page quality: 0%
Prime: 90%
Sponsored: 75%
Out of stock: 4.5%
Avg brand age: 71 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Heal The Masses25%
Moonwater Elixirs21%
TRUMIRI17%
JUNIPERMIST13%
HEM7%
Soul Sticks5%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sage spray search terms

sage spray43K/yr -1.5%8.9% conv.
sage spray for cleansing negative energy and protection22K/yr -10.7%10.3% conv.
smudge spray18K/yr -2.6%4.6% conv.
white sage spray9K/yr -25.3%9.7% conv.
sage smudge spray5K/yr -7.1%8.2% conv.
sage room spray4K/yr -1.8%4.7% conv.
spiritual cleansing spray3K/yr +42.9%1.4% conv.
smudge spray for cleansing and negative energy3K/yr -10.0%6.3% conv.
sage spray for spiritual cleansing5K/yr -47.9%10.3% conv.

All search terms

Top sage spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heal the Masses White Sage Spray: White Sage Smudge Spray for Clearing and Protection - Smokeless Liquid Smudging Spray Infused with Quartz Crystals - Negative Energy Cleansing Mist - 4 Fluid Ounces

Heal The Masses$17.834.7★4,337 rev

White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz

Moonwater Elixirs$16.914.6★3,439 rev

White Sage Spray for Spiritual Cleansing Negative Energy and Protection - Smudge Spray Made with Natural Non Toxic Sage Essential Oil - Salvia Blanca para Limpiar

TRUMIRI$10.504.5★102 rev

White Sage Smudge Spray (114ml) Sage Spray for Cleansing Negative Energy Smokeless Smudge Spray Spiritual Room Spray White Sage Essential Oil Mist Aura Cleansing & Protection Spray

JUNIPERMIST$17.734.6★5,608 rev

Sacred Elements White Sage Room Spray | Natural Purifying Mist for Energy Clearing Negativity Release Spiritual Balance & Aromatherapy | 3.38 Fl Oz / 100ml Non-Toxic Air Freshener

HEM$9.224.2★335 rev

Newest

by launch date

White Sage Spray for Spiritual Cleansing Negative Energy and Protection - Smudge Spray Made with Natural Non Toxic Sage Essential Oil - Salvia Blanca para Limpiar

TRUMIRI$10.50102 rev

7mo ago

Set of 5 Smudge Sprays White Sage|Palo Santo|Frankincense Myrrh|Nag Champa|Copal for Negative Energy Cleansing of Home - Natural Room Sprays and Body Mists Made with Non Toxic Essential Oils

TRUMIRI$26.3127 rev

7mo ago

Sacred Elements White Sage Room Spray | Natural Purifying Mist for Energy Clearing Negativity Release Spiritual Balance & Aromatherapy | 3.38 Fl Oz / 100ml Non-Toxic Air Freshener

HEM$9.22335 rev

1y ago

Smokeless Sage Spray with Rose Quartz Lunar Charged Water Reiki Infused Energy Cleansing Spray for Home Emotional Reset Space Clearing 4 oz - All Things Intuitive

All Things Intuitive$9.9224 rev

1y ago

Lavender Sage Smudge Spray - Archangel Ariel Sage Mist Energy Clearing and Protection Smokeless Reiki Charged Aromatherapy Bed Room and Pillow Spray Scent with Essential Oil & Quartz 4 oz

Heal The Masses$17.79424 rev

5y ago

What buyers say about sage spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Long-lasting smell”

Quality-Overall10%

“Great product & great seller”

Ease Of Use5%

“So this came in handy”

Value For Money3%

“Definitely worth the purchase”

Ease Of Cleaning3%

“I can feel the cleansing HAS been done”

Efficiency2%

“These work like a charm”

Energy Level2%

“As I did feel the energy clear”

Advertised Vs Actual Product2%

“its just right and on point”

Spray/Flow2%

“Love this spray”

Cleansing2%

“Super nice for cleanses”

What buyers complain about

Smell56%

“Horrible smell”

Value For Money8%

“Wish they weren't so expensive though”

Leak-Proof7%

“half of the liquid had leaked out of the bottle”

Dilute/Watery3%

“Diluted”

Natural Ingredients2%

“Nothing about them smells natural or of this world”

Size-Overall1%

“The bottles are larger than I expected”

Product Condition1%

“Annoyed when products are sold that you dont know if tampered with or youre being sold a returned product”

Ease Of Cleaning1%

“Needed a good cleansing”

Sensitivity-Overall1%

“they're sensitive to it”

Strength1%

“Too strong, and doesn't smell anything like Nag Champa”

Top return reasons

Smell57%

Leak-Proof23%

Advertised Vs Actual Product8%

Defective Material/Parts1%

Value For Money1%

Spray/Flow1%

Functionality-Overall1%

Motor Power1%