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Sage Spray

Fail

Demand is soft, at -7.9% this quarter, so Sage Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$173K/yr112K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
72%top-5 click share · 12 brands · 20 sellers

Flapen Score

Sage Spray against its category

The dotted line is the Health & Household average. Past it, Sage Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Sage Spray 112K times last year and spent an estimated $173K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
8.8%
Market size, estimated
$173Ka year
Peak month
August1.4× the quietest month
Top search term
sage spray43K searches a year

02 · Price

A sale here is worth $17.62.

Listings sell for $17.62 on average, from $9.22 to $43.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.62 that is $4K to $9K a year per listing.

Average price
$17.62inside the $15 to $100 sweet spot
Price range
$9.22–$43.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #133 within Aromatherapy. It carries 1,687 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
4.5%
Average rank
#133in Aromatherapy
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,687per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sage Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 125%
  • Brand 221%
  • Brand 317%
  • Brand 413%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Sage Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sage Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage spray43K/yr
  • sage spray for cleansing negative energy and protection22K/yr
  • smudge spray18K/yr
  • white sage spray9K/yr
  • sage smudge spray5K/yr
  • sage room spray4K/yr
  • spiritual cleansing spray3K/yr
  • smudge spray for cleansing and negative energy3K/yr
  • sage spray for spiritual cleansing5K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Spray

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.9%of orders come back
“Horrible smell”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sage Spray questions

Answered from the same tracked data.