sage essential oil
Worth a lookShows low returns (1.2%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.57–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,451.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 116K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sage essential oil is a $120K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sage essential oil market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $112K–$140K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #380
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
84
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
46%
Top 20: 93%
Open market
28%
- Wuvezrub32%
- SU JUABA10%
- EVOKE OCCU9%
- NewCraft8%
- Majestic Pure7%
- Cliganic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top sage essential oil search terms
- sage essential oil61K/yr
- sage oil25K/yr
- sage oil essential oil14K/yr
- sage essential oil organic7K/yr
- sage fragrance oil3K/yr
- essential oils sage3K/yr
- sage essential oil for diffuser3K/yr
Top sage essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sage Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - 1 Fl Oz
Wuvezrub$6.234.3★96 rev
SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml
SU JUABA$9.314.5★161 rev
EVOKE OCCU Clary Sage Oil Essential Oil for Relaxation Moisturize Skin Air Freshening Add to Spray and Diffuser - 4 FL Oz
EVOKE OCCU$9.664.6★885 rev
Wuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage
Wuvezrub$5.894.7★49 rev
Sage Essential Oils 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - Sage/1 Fl Oz
NewCraft$6.024.2★84 rev
Newest
by launch dateWuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage
Wuvezrub$5.8949 rev
SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml
SU JUABA$9.31161 rev
100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$9.9312 rev
Wuvezrub Sage Essential Oils 60ML Pure Sage Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$7.9689 rev
Wuvezrub Sage Essential Oils 120ML Pure Sage Essential Oil for Aromatherapy Diffuser - 4 Fl Oz
Wuvezrub$12.0010 rev
Trending
90-day click momentum100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$9.935.0★
Cliganic Organic Clary Sage Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$10.004.8★
White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz
Moonwater Elixirs$16.914.6★
Nirvana Nurture Clary Sage Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$11.384.4★
Clary Sage Essential Oil with Glass Dropper - MAYJAM Pure Clary Sage Oil Essential Oils for Diffusers for Home - Perfect for Aromatherapy and Relaxation - Huge 3.38fl.oz
MAYJAM$9.304.4★
What buyers say about sage essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Long Lasting Fragrance”
“The oil appear appears to be very high-quality and clear and I feel it was a good value for the money”
“It is very affordable”
“Wonderful and affordable organic oil”
“Ive been very pleased with Su Juabas essential oils including this one”
“Better Than Expected”
“I love to clear the energy between clients”
“I am impressed with longevity and the scent smelling earthy and warm”
“Great size”
“It is soft”
What buyers complain about
“Weak Smell”
“weak”
“And yes it's a bummer that real essential oil is so expensive”
“Dilute or dont dilute”
“2 stars deducted for creepy marketing”
“Error on the bottle instructions or on the package instructions”
“doesn't last long”
“Had a bit of sour”
“The slight sweetness is not there at all”
“it has a bunch of cheap chemicals in it”
Top return reasons
Common questions
- Is sage essential oil profitable to sell on Amazon United States?
- The niche generates $120K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sage essential oil niche?
- 21 brands and 84 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in sage essential oil?
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 1.2%.
- When does demand for sage essential oil peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sage essential oil niche?
- Listings span $5.57–$28.61; the average listing price is $11.18 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.