Safety Step

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

3.6%

Market size, estimated

$61Ka year

Top search term

4 inch step stool9K searches a year

Listings sell for $30.42 on average, from $10.15 to $72.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.42 that is $0 to $3K a year per listing.

Average price

$30.42inside the $15 to $100 sweet spot

Price range

$10.15–$72.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #603 within Mobility Aids & Equipment. It carries 2,371 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#603in Mobility Aids & Equipment

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,371per listing

Listings tracked

30

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months