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Rutin

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 81% of clicks, so Rutin is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$248K/yr129K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
81%top-5 click share · 12 brands · 29 sellers

Flapen Score

Rutin against its category

The dotted line is the Health & Household average. Past it, Rutin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rutin market on Amazon at a glance

Shoppers on Amazon United States searched for Rutin 129K times last year and spent an estimated $248K. The top 5 brands take 83% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
11.4%
Market size, estimated
$248Ka year
Peak month
July1.3× the quietest month
Top search term
rutin76K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $10.83 to $22.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.85 that is $25K to $34K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$10.83–$22.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$34K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #792 within Antioxidants. It carries 522 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
10.5%
Average rank
#792in Antioxidants
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
522per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Rutin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

29

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 132%
  • Brand 227%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 14%)

Demand

Rutin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rutin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rutin76K/yr
  • rutin supplement30K/yr
  • rutin 500mg16K/yr
  • rutin 1000mg capsules4K/yr
  • rutoside3K/yr

Reviews and returns

What reviews say buyers love and hate about Rutin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“I don't know how much is safe to take in a day”
A buyer, on “Dosage”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rutin questions

Answered from the same tracked data.