Is rutin profitable to sell on Amazon United States?

The niche generates $248K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the rutin niche?

12 brands and 29 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in rutin?

Top complaints mined from reviews: Dosage, Side Effects, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for rutin peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the rutin niche?

Listings span $10.83–$22.38; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.

rutin

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.85

avg listing price — sweet spot $15–$100

Review moat

Good521.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$10.83–$22.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$248K

$248K/yr · 129K searches

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, rutin is a $248K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

rutin market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $253K–$337K; units × avg price
Conversion rate: 11.4%
Avg BSR: #792
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 10.5%
Avg brand age: 85 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

Nutricost32%
NOW Foods27%
BlueBonnet10%
Temimar8%
BulkSupplements6%
Solgar3%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +12.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top rutin search terms

rutin76K/yr +15.1%9.7% conv.
rutin supplement30K/yr -17.0%9.3% conv.
rutin 500mg16K/yr +57.6%14.3% conv.
rutin 1000mg capsules4K/yr +5.3%11.6% conv.
rutoside3K/yr +17.6%3.2% conv.

All search terms

Top rutin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Rutin 500mg 180 Capsules - Gluten Free

Nutricost$19.674.6★608 rev

NOW Foods Supplements Rutin (Sophora japonica) 450 mg Free Radical Scavenger* Cell Defense* 100 Veg Capsules

NOW Foods$11.394.6★1,944 rev

Bluebonnet Nutrition Rutin 500mg (Sophora Japonica) Antioxidant Bioflavonoid for Vascular Support* Vegan Gluten-Free Soy-Free - Plant-Based Rutin Supplement - 50 Vegetable Capsules

BlueBonnet$15.044.7★369 rev

Temimar Rutin 500mg Supplement Flavonoids Supplements from Sophora Japonica Supports Vascular Health & Antioxidents Non-GMO Gluten-Free Made in USA 180 Vegan Capsules

Temimar$10.834.2★52 rev

BulkSupplements.com Rutin 500mg Capsules - from Saphora Japonica Rutin Supplement Rutin Pills - Antioxidants Supplement - Vegan & Gluten Free 1 Capsule per Serving 180 Veg Capsules

BulkSupplements$21.654.7★92 rev

Newest

by launch date

Temimar Rutin 500mg Supplement Flavonoids Supplements from Sophora Japonica Supports Vascular Health & Antioxidents Non-GMO Gluten-Free Made in USA 180 Vegan Capsules

Temimar$10.8352 rev

9mo ago

Vitamatic Rutin 180 Vegetable Capsules (500 mg per Capsule)

Vitamatic$18.6764 rev

1y ago

Healthfare$15.94197 rev

2y ago

Clean Nutraceuticals Nattokinase 5000 FU Serrapeptase 120000 SPU Lumbrokinase Enzyme Supplement with Bromelain Papain Papaya Enzymes Rutin Extract Amla Magnesium Vitamin B6 & VIT C Capsules

Clean Nutraceuticals$22.381,299 rev

3y ago

BulkSupplements.com Rutin 500mg Capsules - from Saphora Japonica Rutin Supplement Rutin Pills - Antioxidants Supplement - Vegan & Gluten Free 1 Capsule per Serving 180 Veg Capsules

BulkSupplements$21.6592 rev

3y ago

What buyers say about rutin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Advertised Vs Actual Product10%

“Exactly as described”

Value For Money9%

“Good affordable brand”

Heart Health7%

“Great supplement for vascular health”

Efficiency5%

“Seems to work well”

Natural Ingredients5%

“found this natural healthy solution that works great”

Dosage3%

“500mg at a good price”

Inflammation3%

“IT helps with inflammation, is an antioxidant, and helps protects blood vessels and strengthens capillaries”

Blend/Ratio3%

“Great blend”

Vitamin3%

“it boosts the vitamins So they can absorb faster”

What buyers complain about

Dosage22%

“I don't know how much is safe to take in a day”

Side Effects11%

“causing great pain”

Advertised Vs Actual Product10%

“Very deceiving marketing”

Regulates Digestion7%

“After 2 doses it literally destroyed my digestive system”

Ease Of Chewing/Swallowing7%

“The capsules are TOO LARGE to swallow easily”

Leak-Proof7%

“Lots of empty or crushed and leaking capsules”

Quality-Overall3%

“Poor quality”

Natural Resource Wastage3%

“Waste of money and time”

Functionality-Overall3%

“Dont work”

Inflammation2%

“much of the swelling away”

Top return reasons

Functionality-Overall50%

Ingredients-Overall25%

Advertised Vs Actual Product25%

Common questions

Is rutin profitable to sell on Amazon United States?: The niche generates $248K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the rutin niche?: 12 brands and 29 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in rutin?: Top complaints mined from reviews: Dosage, Side Effects, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for rutin peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the rutin niche?: Listings span $10.83–$22.38; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.