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Runes

Fail

Shoppers spend an estimated $63K a year here, so Runes is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$63K/yr226K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
56%top-5 click share · 17 brands · 31 sellers

Flapen Score

Runes against its category

The dotted line is the Health & Household average. Past it, Runes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Runes market on Amazon at a glance

Shoppers on Amazon United States searched for Runes 226K times last year and spent an estimated $63K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.5%
Market size, estimated
$63Ka year
Peak month
December1.8× the quietest month
Top search term
runes109K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $7.40 to $57.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.74 that is $2K to $5K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$7.40–$57.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,274 within Healing Crystals. It carries 466 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#1,274in Healing Crystals
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
466per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Runes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

31

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

27%

  • Brand 124%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Runes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Runes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • runes109K/yr
  • rune stones30K/yr
  • rune19K/yr
  • runes stones11K/yr
  • rune set10K/yr
  • viking runes8K/yr
  • runes set19K/yr
  • runas7K/yr
  • runas vikingas6K/yr
  • norse runes7K/yr

Reviews and returns

What reviews say buyers love and hate about Runes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Runes questions

Answered from the same tracked data.