Runes
FailShoppers spend an estimated $63K a year here, so Runes is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $63K/yr226K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 31 sellers
Flapen Score
Runes against its category
The dotted line is the Health & Household average. Past it, Runes is stronger. Inside it, weaker.
Market
The Runes market on Amazon at a glance
Shoppers on Amazon United States searched for Runes 226K times last year and spent an estimated $63K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $63Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- runes109K searches a year
02 · Price
A sale here is worth $18.74.
Listings sell for $18.74 on average, from $7.40 to $57.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.74 that is $2K to $5K a year per listing.
- Average price
- $18.74inside the $15 to $100 sweet spot
- Price range
- $7.40–$57.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,274 within Healing Crystals. It carries 466 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #1,274in Healing Crystals
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 466per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Runes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
27%
- Brand 124%
- Brand 219%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Runes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Runes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- runes109K/yr
- rune stones30K/yr
- rune19K/yr
- runes stones11K/yr
- rune set10K/yr
- viking runes8K/yr
- runes set19K/yr
- runas7K/yr
- runas vikingas6K/yr
- norse runes7K/yr
Reviews and returns
What reviews say buyers love and hate about Runes
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Runes questions
Answered from the same tracked data.









