Is rubbing alcohol 70 percent profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the rubbing alcohol 70 percent niche?

10 brands and 827 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in rubbing alcohol 70 percent?

Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.1%.

When does demand for rubbing alcohol 70 percent peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the rubbing alcohol 70 percent niche?

Listings span $2.91–$25.86; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.

rubbing alcohol 70 percent

Worth a look

Shows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.0M

$2.0M/yr · 1.2M searches

Avg price

Good$12.81

avg listing price — sweet spot $15–$100

Price range

Okay$2.91–$25.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,767.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, rubbing alcohol 70 percent is a $2.0M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

rubbing alcohol 70 percent market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $1.9M–$2.6M; units × avg price
Conversion rate: 13.1%
Avg BSR: #177
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 2.8%
Avg brand age: 74 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

827

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Amazon Basics51%
Vi-Jon24%
MAXTITE6%
365 by Whole Foods Market5%
RAPID PROTECTANT3%
FIVE STAR MATERIALS RESOURCES3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top rubbing alcohol 70 percent search terms

70% isopropyl alcohol212K/yr +68.9%9.4% conv.
isopropyl alcohol 70 percent277K/yr +4.6%8.8% conv.
rubbing alcohol 70 percent254K/yr +1.0%11.9% conv.
70% percent isopropyl alcohol88K/yr -13.6%8.0% conv.
alcohol 70%71K/yr +8.2%8.4% conv.
70% alcohol64K/yr -0.6%6.8% conv.
70 percent isopropyl alcohol40K/yr +14.0%7.0% conv.
isopropyl alcohol 70%34K/yr -20.1%7.1% conv.
alcohol 70 percent30K/yr -4.0%6.9% conv.
70% percent alcohol20K/yr -11.4%9.0% conv.

All search terms

Top rubbing alcohol 70 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)

Amazon Basics$6.504.8★9,646 rev

Vi-Jon Swan Isoprophyl Alcohol 70% 16 Fl Oz

Vi-Jon$3.874.7★4,107 rev

Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)

Amazon Basics$8.154.5★8,975 rev

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)

Amazon Basics$24.224.8★9,646 rev

MAXTITE Isopropyl Alcohol 70% (1 Gallon)

MAXTITE$25.864.8★2,858 rev

Newest

by launch date

Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs

FIVE STAR MATERIALS RESOURCES$21.82219 rev

1y ago

TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented

TenderGentle$7.321,452 rev

1y ago

RAPID PROTECTANT 70% Isopropyl Alcohol Spray - USP Grade - 17 Fl Oz - Rubbing Alcohol Spray Bottle 70%

RAPID PROTECTANT$13.99549 rev

3y ago

70% Isopropyl Alcohol 70 Percent Rubbing Alcohol 70 Percent USP 16 oz. Bottle Multipurpose First Aid Antiseptic for Minor Wounds Cuts Scrapes and Burns | Home Cleaning and First Aid Tool (1)

Epic Medical Supply$9.83837 rev

3y ago

Cleanaroo Isopropyl Alcohol 70% (1 Gal)

Cleanaroo$25.38432 rev

5y ago

What buyers say about rubbing alcohol 70 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Fair price”

Quality-Overall18%

“good quality control”

Advertised Vs Actual Product18%

“AS ADVERTISED”

Ease Of Use10%

“Ease of use”

Ease Of Cleaning6%

“Cleans up everything”

Size-Overall5%

“Great size”

Efficiency5%

“Works well”

Moist/Dry3%

“They're also moist enough”

Spray/Flow2%

“Spray bottle works great”

Disinfection1%

“Great for surface disinfecting”

What buyers complain about

Size-Overall26%

“Box is small”

Thickness15%

“They were thick”

Moist/Dry11%

“dry out very quickly”

Value For Money9%

“Overpriced”

Smell6%

“Had a funny smell”

Quality-Overall5%

“Bad quality”

Alcohol Content3%

“No alcohol”

Ease Of Cleaning3%

“not efficient for cleaning your glasses or anything at all”

Advertised Vs Actual Product2%

“False Advertisement”

Material Quality2%

“The material used for the pad is not sturdy”

Top return reasons

Size-Overall52%

Value For Money9%

Advertised Vs Actual Product8%

Thin6%

Moist/Dry4%

Alcohol Content3%

Thickness2%

Leak-Proof2%

Quality-Overall2%

Functionality-Overall2%

Common questions

Is rubbing alcohol 70 percent profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the rubbing alcohol 70 percent niche?: 10 brands and 827 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in rubbing alcohol 70 percent?: Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.1%.
When does demand for rubbing alcohol 70 percent peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the rubbing alcohol 70 percent niche?: Listings span $2.91–$25.86; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.