Rubbermaid Twist Mop

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $820K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

3.9%

Market size, estimated

$820Ka year

Peak month

March5.1× the quietest month

Top search term

libman mop310K searches a year

Listings sell for $32.19 on average, from $6.50 to $62.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $32.19 that is $16K to $24K a year per listing.

Average price

$32.19inside the $15 to $100 sweet spot

Price range

$6.50–$62.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

1.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #96 within Mopping. It carries 8,560 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

87%

Out of stock, average day

3.5%

Average rank

#96in Mopping

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

8,560per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months