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Rubbermaid Mop Pads

Fail

The top 5 brands take 98% of clicks, so Rubbermaid Mop Pads is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$131K/yr72K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
71%top-5 click share · 6 brands · 99 sellers

Flapen Score

Rubbermaid Mop Pads against its category

The dotted line is the Health & Household average. Past it, Rubbermaid Mop Pads is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubbermaid Mop Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Rubbermaid Mop Pads 72K times last year and spent an estimated $131K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
4.5%
Market size, estimated
$131Ka year
Peak month
February2.3× the quietest month
Top search term
rubbermaid hygen mop19K searches a year

02 · Price

A sale here is worth $40.69.

Listings sell for $40.69 on average, from $6.45 to $149.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $40.69 that is $4K to $10K a year per listing.

Average price
$40.69inside the $15 to $100 sweet spot
Price range
$6.45–$149.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Mopping. It carries 1,712 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Mopping
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,712per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Rubbermaid Mop Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

99

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Rubbermaid Mop Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.3×

Search terms

Top Rubbermaid Mop Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubbermaid hygen mop19K/yr
  • rubbermaid hygen13K/yr
  • rubbermaid mop head replacement10K/yr
  • rubbermaid mop head14K/yr
  • hygen mop8K/yr
  • hygen3K/yr
  • rubbermaid hygen mop system4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubbermaid Mop Pads

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.2%of orders come back
“Breaks easily”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rubbermaid Mop Pads questions

Answered from the same tracked data.