Royal Blue Napkins

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

+42.4%

Conversion, latest week

4.3%

Market size, estimated

$49Ka year

Peak month

May2.1× the quietest month

Top search term

royal blue napkins33K searches a year

Listings sell for $19.04 on average, from $6.49 to $60.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.04 that is $0 to $2K a year per listing.

Average price

$19.04inside the $15 to $100 sweet spot

Price range

$6.49–$60.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #297 within Disposable Napkins. It carries 1,381 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

4.4%

Average rank

#297in Disposable Napkins

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,381per listing

Listings tracked

55

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months