rovina astaxanthin
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.30avg listing price — sweet spot $15–$100
Price range
Incredible$28.84–$41.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good750.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$198K$198K/yr · 121K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, rovina astaxanthin is a $198K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
rovina astaxanthin market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $250K–$313K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 12.2%
- Avg brand age
- 27 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
5%
- ROVINA62%
- Wvnscl19%
- Regpem5%
- Elvtafu4%
- Adjustable3%
- Awjsde2%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 21 weeks — -34.1% search growth over the last 90 days.Top rovina astaxanthin search terms
- rovina astaxanthin 12mg softgels45K/yr
- rovina astaxanthin48K/yr
- rovina astaxanthin 24mg softgels7K/yr
- rovina12K/yr
- astaxanthin rovina6K/yr
- rovina astaxanthin 12mg3K/yr
Top rovina astaxanthin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROVINA Astaxanthin 12mg Softgels from Microalgae - Triple Strength Antioxidant Supplement for Eye Skin Immune & Joint Support - Non-GMO Gluten Free Astaxanthin Supplements 60 Softgels
ROVINA$29.953.8★5 rev
Wvnscl Rovina Astaxanthin 12mg Softgels - Premium Astaxanthin from Microalgae Triple Strength Immune Support - Non-GMO & Gluten Free 200 Softgels (1)
Wvnscl$29.194.3★76 rev
ROVINA Astaxanthin 12 mg 200 Softgels Natural Astaxanthin | Non-GMO Gluten-Free Soy Free | Daily Eye Skin Support
ROVINA$29.024.4★43 rev
Regpem Astaxanthin 12mg Revella Astaxanthin Antioxidant Supplements for Immune Eye Skin Supports Non-GMO & Gluten Free - 200 Softgels
Regpem$28.994.6★39 rev
Elvtafu Astaxanthin 24mg (24mg-180)
Elvtafu$41.605.0★6 rev
Newest
by launch date
Adjustable Astaxanthin 12mg Softgels 120 Count
Adjustable$29.0449 rev
ROVINA Astaxanthin 12mg Softgels from Microalgae - Triple Strength Antioxidant Supplement for Eye Skin Immune & Joint Support - Non-GMO Gluten Free Astaxanthin Supplements 60 Softgels
ROVINA$29.955 rev
Elvtafu Astaxanthin 24mg (24mg-180)
Elvtafu$41.606 rev
Wvnscl Rovina Astaxanthin 12mg Softgels - Premium Astaxanthin from Microalgae Triple Strength Immune Support - Non-GMO & Gluten Free 200 Softgels (1)
Wvnscl$29.1976 rev
ROVINA Astaxanthin 12 mg 200 Softgels Natural Astaxanthin | Non-GMO Gluten-Free Soy Free | Daily Eye Skin Support
ROVINA$29.0243 rev
Trending
90-day click momentumElvtafu Astaxanthin 24mg (24mg-180)
Elvtafu$41.605.0★
ROVINA Astaxanthin 12mg Softgels from Microalgae - Triple Strength Antioxidant Supplement for Eye Skin Immune & Joint Support - Non-GMO Gluten Free Astaxanthin Supplements 60 Softgels
ROVINA$29.953.8★
ROVINA Astaxanthin 12 mg 200 Softgels Natural Astaxanthin | Non-GMO Gluten-Free Soy Free | Daily Eye Skin Support
ROVINA$29.024.4★
Wvnscl Rovina Astaxanthin 12mg Softgels - Premium Astaxanthin from Microalgae Triple Strength Immune Support - Non-GMO & Gluten Free 200 Softgels (1)
Wvnscl$29.194.3★
Regpem Astaxanthin 12mg Revella Astaxanthin Antioxidant Supplements for Immune Eye Skin Supports Non-GMO & Gluten Free - 200 Softgels
Regpem$28.994.6★
What buyers say about rovina astaxanthin
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easy to take”
“Amazing vitamin/supplement”
“Just as advertised”
“also helped my skin”
“HELP DRY EYE”
“easy to take with no after taste”
“I have a nice glow”
“is affordable”
“help my energy”
“Convenient”
What buyers complain about
“Does nothing”
“Not as advertised”
“It gave me a very upset stomach”
“there was red dye everywhere”
“A very small amount if any at all”
“Ingredients have changed”
“Highly allergic to many people”
“Poor quality”
“Expensive”
“the pills are small”
Top return reasons
Common questions
- Is rovina astaxanthin profitable to sell on Amazon United States?
- The niche generates $198K/yr across 9 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the rovina astaxanthin niche?
- 8 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rovina astaxanthin?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Side Effects. The return rate is 0.0%.
- What does it cost to enter the rovina astaxanthin niche?
- Listings span $28.84–$41.60; the average listing price is $31.30 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.