round toothbrush
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Price range
Great$5.99–$46.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,611.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, round toothbrush is a $53K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
round toothbrush market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
118
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
8%
- Oral-B62%
- Brilliant11%
- Colgate7%
- TEETHEORY6%
- Aneebart3%
- Bitvae3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top round toothbrush search terms
- round toothbrush20K/yr
- oral b pro 10013K/yr
- round head toothbrush6K/yr
- oral b pro clean5K/yr
- toothbrush round head3K/yr
- oral b pro clean toothbrush3K/yr
- oral-b pro 1002K/yr
- oral b 1002K/yr
Top round toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro 100 CrossAction Battery Powered Toothbrush Black 1 Count (Pack of 1)
Oral-B$17.864.4★3,007 rev
Oral-B Pro 100 3D White Battery Toothbrush White
Oral-B$19.104.5★828 rev
Colgate Gentle UltraFoam Ultra Soft Bristles Manual Toothbrush for adults 2 Pcs Soft Bristles for Superior Clean Multicolor
Colgate$6.514.3★11,510 rev
Oral-B Pro 100 Charcoal Battery Powered Electric Toothbrush Black
Oral-B$13.944.3★1,884 rev
Brilliant Oral Care Baby Toothbrush with Soft Bristles and Round Head for a Toddler Approved Easy to Use All-Around Clean Mouth 4-24 Months When Front Teeth Appear Blue Mint Yellow 3 Pack
Brilliant$20.754.6★2,806 rev
Newest
by launch date
Teeaegis Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 3 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer 45-Day Battery Life (Pink)
Teeaegis$18.57188 rev
Oral-B Pro 100 3D White Battery Toothbrush White
Oral-B$19.10828 rev
Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black
Bitvae$23.98969 rev
FOTN 3 Sided Toothbrush with Spiral and Soft Bristles All-Round Cleaning and Stain Removal Home VersionPBT Soft Hair 3 Pack
BDIKFNL$9.7782 rev
Oral-B Pro 100 3D White Battery Toothbrush White
Oral-B$18.173,007 rev
Trending
90-day click momentum
Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators
Oral-B$8.784.7★
Brilliant Specialty Adult Round Toothbrush for Sensitive Mouths to Support Chemo and Other Sensory Oral Care Needs with Ultra Soft Bristles Teal 3 Pack
Brilliant$26.534.5★
Teeaegis Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 3 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer 45-Day Battery Life (Pink)
Teeaegis$18.574.0★
Oral-B Pro 100 3D White Battery Toothbrush White
Oral-B$18.174.4★
Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black
Bitvae$23.984.4★
What buyers say about round toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“its a great quality set up”
“Butter soft”
“Easy charging”
“This is very effective with cleaning”
“really helps whiten our teeth”
“Wonderful soft brushes”
“Functionality is good”
“Easy to hold”
“Clean teeth”
What buyers complain about
“Charging issues”
“Broke after a few months”
“Short battery life”
“Maybe they lowered quality”
“hard to handle”
“Didn't work”
“Waste of money”
“No Grip”
“Runs rough”
“Small size”
Top return reasons
Common questions
- Is round toothbrush profitable to sell on Amazon United States?
- The niche generates $53K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the round toothbrush niche?
- 10 brands and 118 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in round toothbrush?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 1.2%.
- When does demand for round toothbrush peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the round toothbrush niche?
- Listings span $5.99–$46.12; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 10,612 reviews — the moat a new listing must climb.