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Rotator Cuff Pillow

Fail

Demand is soft, at -9.8% this quarter, so Rotator Cuff Pillow is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$279K/yr362K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
60%top-5 click share · 17 brands · 19 sellers

Flapen Score

Rotator Cuff Pillow against its category

The dotted line is the Health & Household average. Past it, Rotator Cuff Pillow is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rotator Cuff Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Rotator Cuff Pillow 362K times last year and spent an estimated $279K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.9%
Market size, estimated
$279Ka year
Peak month
January1.7× the quietest month
Top search term
shoulder surgery pillow93K searches a year

02 · Price

A sale here is worth $40.98.

Listings sell for $40.98 on average, from $19.96 to $196.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $40.98 that is $10K to $20K a year per listing.

Average price
$40.98inside the $15 to $100 sweet spot
Price range
$19.96–$196.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #113 within Orthopedic Supplies. It carries 942 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
12.7%
Average rank
#113in Orthopedic Supplies
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
942per listing
Listings tracked
22

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rotator Cuff Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

22%

  • Brand 126%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Rotator Cuff Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Rotator Cuff Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoulder surgery pillow93K/yr
  • rotator cuff pillow76K/yr
  • shoulder sleeper pillow post surgery30K/yr
  • shoulder pillow post surgery26K/yr
  • shoulder surgery pillow for sleeping15K/yr
  • pillow for shoulder surgery recovery17K/yr
  • shoulder sleeper11K/yr
  • post shoulder surgery pillow16K/yr
  • frozen shoulder pillow15K/yr
  • rotator cuff surgery sleeping pillow7K/yr

Reviews and returns

What reviews say buyers love and hate about Rotator Cuff Pillow

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
6.0%of orders come back
“extremely uncomfortable in any position”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rotator Cuff Pillow questions

Answered from the same tracked data.