Rotator Cuff Exercise Equipment
FailDemand is soft, at -15.3% this quarter, so Rotator Cuff Exercise Equipment is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $93K/yr70K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 77%top-5 click share · 13 brands · 25 sellers
Flapen Score
Rotator Cuff Exercise Equipment against its category
The dotted line is the Health & Household average. Past it, Rotator Cuff Exercise Equipment is stronger. Inside it, weaker.
Market
The Rotator Cuff Exercise Equipment market on Amazon at a glance
Shoppers on Amazon United States searched for Rotator Cuff Exercise Equipment 70K times last year and spent an estimated $93K. The top 5 brands take 77% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $93Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- shoulder rehab equipment18K searches a year
02 · Price
A sale here is worth $38.13.
Listings sell for $38.13 on average, from $8.35 to $172.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.13 that is $4K to $10K a year per listing.
- Average price
- $38.13inside the $15 to $100 sweet spot
- Price range
- $8.35–$172.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Occupational & Physical Therapy Aids. It carries 4,330 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #170in Occupational & Physical Therapy Aids
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,330per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rotator Cuff Exercise Equipment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vive Shoulder Pulley for Physical Therapy - Rotator Cuff Pain Pulley System - Over Door Rehab Exerciser - with Durable Metal Pulley & Comfortable Padded Handles
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 20,803
- Age
- 8y ago
Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)
- Price
- $8.60
- Rating
- 4.7/5
- Reviews
- 708
- Age
- 1y ago
Dr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
- Price
- $157.00
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 10mo ago
Shoulder Pulley for Physical Therapy Pulleys for Shoulder Rehab Over Door Shoulder Pulley Over The Door Physical Therapy Door Pulleys For Physical Therapy Arm Pulley Over The Door Pulleys
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 6,985
- Age
- 4y ago
RangeMaster ShoulderWand Therapy Stretching ToolCollapsible Stretching Bar Physical Therapy Tool for Recovery and Increasing Motion (Blue)
- Price
- $22.81
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 14y ago
Trending
estimated 90-day click momentumAcozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)
- Price
- $8.60
- Rating
- 4.7/5
- Reviews
- 708
- Age
- 1y ago
DMI Exercise Pulley Set for Physical Therapy helps Increase Mobility White
- Price
- $13.69
- Rating
- 4.5/5
- Reviews
- 2,121
- Age
- 18y ago
A AZURELIFE Resistance Bands Professional Long Non-Latex Elastic Stretch Bands Exercise Bands for Physical Therapy Yoga Pilates Rehab at-Home or The Gym Workouts Strength Training
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 15,559
- Age
- 6y ago
THERABAND Shoulder Pulley Over-the-Door Rehab System with Foam Handles Adjustable Rope & Color Markings for Range of Motion & Home Therapy Physical Therapy Equipment for Shoulder Rehab 1 count
- Price
- $20.94
- Rating
- 4.4/5
- Reviews
- 1,283
- Age
- 15y ago
Dr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
- Price
- $157.00
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 10mo ago
Newest
by launch dateDr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
- Price
- $157.00
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 10mo ago
Finger Ladder for Shoulder Rehab Rainbow Hand and Shoulder Therapy Equipment Over Door Finger Exerciser for Physical Therapy Compatible with Shoulder Pulley Systems (Colorful)
- Price
- $21.77
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 11mo ago
Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)
- Price
- $8.60
- Rating
- 4.7/5
- Reviews
- 708
- Age
- 1y ago
Foldable Shoulder Wand for Physical Therapy & Rotator Cuff Rehab - Lightweight Portable & Long Enough - Exercise Equipment & Stretching Tool
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
ProStretch Shoulder Flex Stretcher for Frozen Shoulder & Rotator Cuff Pain
- Price
- $172.93
- Rating
- 3.9/5
- Reviews
- 69
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
25
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
19%
- Vive40%
- Acozycoo12%
- SHOULDERreliever11%
- Phantawell9%
- RangeMaster5%
- THERABAND4%
Demand
Rotator Cuff Exercise Equipment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Rotator Cuff Exercise Equipment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shoulder rehab equipment18K/yr
- rotator cuff strengthener10K/yr
- shoulder rehab14K/yr
- shoulder physical therapy equipment8K/yr
- frozen shoulder stretcher4K/yr
- physical therapy equipment for shoulder5K/yr
- shoulder physical therapy5K/yr
- frozen shoulder exercise equipment5K/yr
Reviews and returns
What reviews say buyers love and hate about Rotator Cuff Exercise Equipment
We read the reviews and the return reasons for every product selling here.
“Very noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rotator Cuff Exercise Equipment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data