Rotator Cuff Exercise Equipment
FailDemand is soft, at -15.3% this quarter, so Rotator Cuff Exercise Equipment is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $93K/yr70K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 77%top-5 click share · 13 brands · 25 sellers
Flapen Score
Rotator Cuff Exercise Equipment against its category
The dotted line is the Health & Household average. Past it, Rotator Cuff Exercise Equipment is stronger. Inside it, weaker.
Market
The Rotator Cuff Exercise Equipment market on Amazon at a glance
Shoppers on Amazon United States searched for Rotator Cuff Exercise Equipment 70K times last year and spent an estimated $93K. The top 5 brands take 77% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $93Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- shoulder rehab equipment18K searches a year
02 · Price
A sale here is worth $38.13.
Listings sell for $38.13 on average, from $8.35 to $172.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $38.13 that is $4K to $10K a year per listing.
- Average price
- $38.13inside the $15 to $100 sweet spot
- Price range
- $8.35–$172.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Occupational & Physical Therapy Aids. It carries 4,330 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #170in Occupational & Physical Therapy Aids
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,330per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rotator Cuff Exercise Equipment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
19%
- Brand 140%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 55%
- Brand 64%
Demand
Rotator Cuff Exercise Equipment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Rotator Cuff Exercise Equipment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoulder rehab equipment18K/yr
- rotator cuff strengthener10K/yr
- shoulder rehab14K/yr
- shoulder physical therapy equipment8K/yr
- frozen shoulder stretcher4K/yr
- physical therapy equipment for shoulder5K/yr
- shoulder physical therapy5K/yr
- frozen shoulder exercise equipment5K/yr
Reviews and returns
What reviews say buyers love and hate about Rotator Cuff Exercise Equipment
We read the reviews and the return reasons for every product selling here.
“Very noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Rotator Cuff Exercise Equipment questions
Answered from the same tracked data.