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Rose Quartz Necklace

Fail

Shoppers spend an estimated $33K a year here, so Rose Quartz Necklace is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$33K/yr214K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
48%top-5 click share · 24 brands · 38 sellers

Flapen Score

Rose Quartz Necklace against its category

The dotted line is the Health & Household average. Past it, Rose Quartz Necklace is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Quartz Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Quartz Necklace 214K times last year and spent an estimated $33K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
1.0%
Market size, estimated
$33Ka year
Peak month
December6.9× the quietest month
Top search term
rose quartz necklace127K searches a year

02 · Price

A sale here is worth $14.84.

Listings sell for $14.84 on average, from $4.98 to $43.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.84 that is $0 to $1K a year per listing.

Average price
$14.84under the $15 to $100 sweet spot
Price range
$4.98–$43.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,165 within Healing Crystals. It carries 1,661 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,165in Healing Crystals
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,661per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rose Quartz Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

38

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

48%

Top 20: 87%

Open market

36%

  • Brand 117%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Rose Quartz Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Rose Quartz Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose quartz necklace127K/yr
  • rose quartz jewelry31K/yr
  • rose quartz pendant19K/yr
  • rose quartz necklace for women15K/yr
  • rose quartz jewelry for women10K/yr
  • pink quartz necklace8K/yr
  • rose quartz heart necklace6K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Quartz Necklace

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rose Quartz Necklace questions

Answered from the same tracked data.