rose quartz necklace
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$4.98–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,661.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 214K searches
According to Flapen's Amazon United States niche tracking, rose quartz necklace is a $33K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rose quartz necklace market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $45K–$59K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.1%
- Avg brand age
- 38 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
38
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
48%
Top 20: 87%
Open market
36%
- Top Plaza17%
- QINJIEJIE17%
- Amazing Gemstone9%
- Justinstones9%
- ElisaJewelryArt6%
- Bling Jewelry6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Top rose quartz necklace search terms
- rose quartz necklace127K/yr
- rose quartz jewelry31K/yr
- rose quartz pendant19K/yr
- rose quartz necklace for women15K/yr
- rose quartz jewelry for women10K/yr
- pink quartz necklace8K/yr
- rose quartz heart necklace6K/yr
Top rose quartz necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QINJIEJIE Rose Quartz Necklace Healing Crystal Necklaces Heart Love Real Crystals Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Women
QINJIEJIE$9.944.4★1,834 rev
Amazing Gemstone Rose Quartz Crystal Necklace Pendant For Women Gold Wire Wrapped Dainty Minimalist Healing Crystal Necklaces For Men Unisex Necklace Jewelry Adjustable Chain & Leather Cord
Amazing Gemstone$9.974.3★28 rev
Justinstones Natural Rose Quartz Gemstone Hexagonal Pointed Reiki Chakra Pendant Genuine Leather Necklace 18
Justinstones$7.684.1★266 rev
Top Plaza Antique Silver Flower Wrapped Natural Rose Quartz Healing Crystal Necklace Mothers Day Mom Gifts
Top Plaza$8.914.5★3,655 rev
Natural Rose Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Taurus Zodiac Chakra Crystal | Love Compassion Harmony Emotional Healing Pink Crystal Gift for Women & Men
ElisaJewelryArt$35.254.0★6 rev
Newest
by launch date
Top Plaza Rose Quartz Crystal Necklaces for Women Heart Pendant Retro Healing Crystals Natural Gemstone Necklace Pink Jewelry Gifts for Mom Mothers Day Gift
Top Plaza$10.133 rev
Rose Quartz Necklace Handmade 4mm Pink Crystals Beaded Choker Necklaces for Women Natural Gemstone Necklaces Rose Quartz Jewelry (Rose Quartz)
TSdiyART$12.852 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.001,456 rev
PAVOI 14K Yellow Gold Plated Cute Gemstone Pendant Necklaces Charms Set Hypoallergenic Adjustable Chain Dainty Gold Charm Necklace for Women Trendy Valentines Day Gift Rose Quartz Heart Pendants
PAVOI$15.24186 rev
SmileBelle Pink Heart Necklace for Girls as Graduation Gift for Her Rose Quartz Heart Necklace Silver Pendant as Daughter Birthday Gifts Dainty Blush Pink Pendant Handmade Jewelry for Women
SmileBelle$9.751,434 rev
Trending
90-day click momentumTop Plaza Rose Quartz Crystal Necklaces for Women Heart Pendant Retro Healing Crystals Natural Gemstone Necklace Pink Jewelry Gifts for Mom Mothers Day Gift
Top Plaza$10.134.6★
LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.004.5★
MAIBAOTA Rose Quartz Bracelet for Women 8 mm Natural Beaded Pink Bracelet Crystal Jewelry Gifts for Mom Mothers Day Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$8.794.6★
Bling Jewelry Plain Simple Classic Western Jewelry Pale Pink Rose Quartz Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch
Bling Jewelry$18.024.3★
Natural Rose Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Taurus Zodiac Chakra Crystal | Love Compassion Harmony Emotional Healing Pink Crystal Gift for Women & Men
ElisaJewelryArt$35.254.0★
What buyers say about rose quartz necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“The color is so pretty”
“Great for a gift”
“Good value”
“Beautiful stone and chain”
“Just the right size”
“As described”
“Makes Me Feel Good”
“Natural stone, so fairly hefty”
“the metal work”
What buyers complain about
“Poor quality”
“not even a hint of pink”
“the chain broke”
“However overpriced”
“how small the stone is”
“the crystal fell out”
“because it was past a month”
“Rose quartz is harder than metal”
“Its not real gold”
“not so easy to connect”
Top return reasons
Common questions
- Is rose quartz necklace profitable to sell on Amazon United States?
- The niche generates $33K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the rose quartz necklace niche?
- 24 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in rose quartz necklace?
- Top complaints mined from reviews: Quality-Overall, Color, Chain/Key Quality. The return rate is 3.4%.
- When does demand for rose quartz necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the rose quartz necklace niche?
- Listings span $4.98–$43.50; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.