rose quartz
Skip itPrices mostly outside the sweet spot ($5.75–$9.94) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good790.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 501K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$5.75–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose quartz is a $122K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rose quartz market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $124K–$165K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- MAIBAOTA59%
- Erliway13%
- LAIDANLA7%
- QINJIEJIE7%
- LPBeads4%
- Ditind3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rose quartz search terms
- rose quartz274K/yr
- rose quartz crystals62K/yr
- cuarzo rosa24K/yr
- pink crystal16K/yr
- pink rocks12K/yr
- pink quartz14K/yr
- rose quartz crystal13K/yr
- pink stones8K/yr
- pink crystals13K/yr
- rose quartz decor9K/yr
Top rose quartz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★1,622 rev
MAIBAOTA Rose Quartz Crystals Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Stones Reiki Witch Quartz Crstal
MAIBAOTA$9.784.3★570 rev
Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.034.6★316 rev
LAIDANLA Rose Quartz Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g
LAIDANLA$6.944.5★238 rev
MAIBAOTA Natural Rose Quartz Crystals Bulk Raw Healing Crystal Stones 1 Raw Rough Gemstones Rocks for Tumbling Polishing Cutting Reiki Witch Quartz Crystals
MAIBAOTA$8.934.5★583 rev
Newest
by launch date
Anima Rose Quartz Crystal Large 1.62 Soft Pink Natural Raw Rose Quartz Stone for Unconditional Love Healing & Harmony Ethically Sourced Presented in Elegant Gift Box
Anima$9.93498 rev
Ditind 10PCS Rose Quartz Heart Healing Crystals Natural Handcrafted Gemstones for Love Energy Balancing & Meditation Crystals and Healing Stones for Spiritual Growth & Relaxation.
Ditind$5.75195 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.001,456 rev
Natural Rose Quartz Tumbled Chips Crushed Crystal Stone 7-9mm Polished Healing Crystal Chips Healing Reiki Crystal Jewelry Making Home Decoration
Erliway$5.9868 rev
Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.03316 rev
Trending
90-day click momentumLPBeads Handmade Natural Gemstone Stretch Elastic 4mm Rose Quartz Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.004.5★
MAIBAOTA Rose Quartz Crystals Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Stones Reiki Witch Quartz Crstal
MAIBAOTA$9.784.3★
LAIDANLA Rose Quartz Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g
LAIDANLA$6.944.5★
10 PCS Rose Quartz Crystals Heart Decor Stones Thick Polished Cute Mini Pocket Stones Hand Carved Palm Gemstones Set Bulk Wholesale Pink Gift Reiki Energy Balancing Meditation Valentines Day Gift Decor for women
QINJIEJIE$9.484.7★
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★
What buyers say about rose quartz
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Nice color”
“Just as Advertised”
“Variety sizes”
“It was totally the perfect gift”
“Beautiful tiny crystal”
“Cutest Little Stars and Good Deal”
“body warmth companions in winter as well as cool companions in hot weather”
“Soft edges and beautiful”
“Chain length long”
What buyers complain about
“Much larger than I expected”
“Not pink”
“Wrong item description”
“Expensive”
“3 days after I was wearing fell apart I had to throw it away”
“Terrible quality”
“I didnt get as many stones as described”
“poor quality stones”
“Thickness varies slightly between stones”
Top return reasons
Common questions
- Is rose quartz profitable to sell on Amazon United States?
- The niche generates $122K/yr across 13 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the rose quartz niche?
- 9 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in rose quartz?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.8%.
- When does demand for rose quartz peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rose quartz niche?
- Listings span $5.75–$9.94; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.