Is rose oil profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the rose oil niche?

25 brands and 531 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in rose oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.

When does demand for rose oil peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the rose oil niche?

Listings span $4.27–$35.83; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 5,168 reviews — the moat a new listing must climb.

rose oil

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Great$1.1M

$1.1M/yr · 829K searches

Price range

Good$4.27–$35.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.97

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,168.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, rose oil is a $1.1M/yr Amazon United States market (829K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rose oil market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $778K–$1.0M; units × avg price
Conversion rate: 9.9%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.2%
Avg brand age: 64 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

531

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

46%

Top 20: 90%

Open market

45%

HIQILI21%
SU JUABA8%
Wuvezrub8%
RAINBOW ABBY7%
Majestic Pure6%
AromaLYA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top rose oil search terms

rose essential oil283K/yr -18.0%9.1% conv.
rose oil246K/yr -14.8%6.9% conv.
rose oil essential oil66K/yr -5.8%9.0% conv.
rose essential oil organic57K/yr -14.4%8.3% conv.
rose essential oil for skin24K/yr -19.2%9.2% conv.
rose oil for skin14K/yr +20.9%5.6% conv.
aceite de rosas14K/yr +10.1%3.4% conv.
organic rose oil17K/yr -19.3%4.9% conv.
essential oils rose14K/yr -3.6%8.9% conv.
organic rose essential oil15K/yr -13.4%5.7% conv.

All search terms

Top rose oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper

HIQILI$8.774.6★3,646 rev

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.604.5★302 rev

Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML

RAINBOW ABBY$9.664.6★5,053 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz

Majestic Pure$11.864.3★1,309 rev

Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua

Mumianhua$6.604.6★353 rev

Newest

by launch date

MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making

MUNUSNA$8.632,429 rev

6mo ago

Rose Essential Oil 4 Fl Oz - Made in USA

AromaLYA$9.9619 rev

7mo ago

Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =

AromaLYA$10.8694 rev

10mo ago

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.60302 rev

1y ago

Multi-Used Body Oil For Skin USDA Certified Face Hair and Nails Multi Purpose Organic oil With Rose Petals Vitamin E & Almond Oil Nourishing & Hydrating Body Oil for Moisture & Skin After Bath Oil

Yoken$15.14260 rev

1y ago

What buyers say about rose oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Beautiful fragrance”

Quality-Overall11%

“Excellent product”

Moist/Dry6%

“Very hydrating”

Soft Feel4%

“Leaves skin soft”

Value For Money4%

“Definitely worth the price”

Suitability Combination Skin3%

“Its great for your skin”

Absorbency2%

“quickly absorbed”

Suitability Oily Skin2%

“my skin has a healthy glow without feeling oily”

Oily/Greasy2%

“It absorbs quickly and doesnt feel greasy, which makes it perfect for using on my face, body, and hair”

Brightness/Shine/Glow1%

“Glowing skin”

What buyers complain about

Smell41%

“Awful Smell”

Oily/Greasy4%

“oily feeling on your skin”

Allergies4%

“can cause itching”

Ingredients-Overall2%

“The main ingredient has changed to a cheaper inferior product”

Quality-Overall2%

“Quality was small”

Leak-Proof2%

“the oil leaked from the bottle”

Natural Ingredients2%

“Synthetic Ingredients”

Advertised Vs Actual Product2%

“I do not believe this product to be what it claims”

Dilute/Watery2%

“Diluted product”

Thickness2%

“Not as dense as I would like”

Top return reasons

Smell50%

Advertised Vs Actual Product10%

Leak-Proof8%

Oily/Greasy8%

Size-Overall5%

Functionality-Overall2%

Value For Money2%

Moist/Dry2%

Product Condition1%

Defective Material/Parts1%

Common questions

Is rose oil profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the rose oil niche?: 25 brands and 531 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in rose oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.
When does demand for rose oil peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the rose oil niche?: Listings span $4.27–$35.83; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 5,168 reviews — the moat a new listing must climb.