Is rose laundry detergent profitable to sell on Amazon United States?

The niche generates $37K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (41/100).

How competitive is the rose laundry detergent niche?

4 brands and 585 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rose laundry detergent?

Top complaints mined from reviews: Dispensing Mechanism, Functionality-Overall, Ease Of Cleaning. The return rate is 0.3%.

What does it cost to enter the rose laundry detergent niche?

Listings span $10.72–$33.96; the average listing price is $17.17 (sweet spot $15–$100). The average incumbent carries 7,503 reviews — the moat a new listing must climb.

rose laundry detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$17.17

avg listing price — sweet spot $15–$100

Price range

Great$10.72–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Review moat

Bad7,503

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$37K

$37K/yr · 27K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rose laundry detergent is a $37K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

rose laundry detergent market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $52K–$69K; units × avg price
Conversion rate: 7.8%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 5.9%
Avg brand age: 60 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

585

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Seventh Generation86%
Cleancult9%
Grab Green3%
Loaded2%

Top rose laundry detergent search terms

rose laundry detergent10K/yr +13.7%2.3% conv.
seventh generation easy dose5K/yr +36.4%14.6% conv.
seventh generation ultra concentrated laundry detergent3K/yr -15.3%17.8% conv.
rose scented laundry detergent4K/yr -5.1%2.1% conv.
seventh generation easy dose laundry detergent3K/yr +32.4%18.0% conv.
seventh generation easydose ultra concentrated laundry detergent free & clear3K/yr -6.2%5.8% conv.

All search terms

Top rose laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seventh Generation EasyDose Laundry Detergent Ultra Concentrated: 66 Loads Free & Clear Designed for Sensitive Skin 23.1 Fl Oz

Seventh Generation$11.194.5★10,942 rev

Seventh Generation Laundry Detergent Ultra Power Plus Clean Scent 23.1 Fl Oz

Seventh Generation$10.724.5★10,942 rev

Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent 23.1 fl oz 2 Pack No Dyes or Fragrance EasyDose Cap Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes

Seventh Generation$22.674.6★2,573 rev

Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

Seventh Generation$11.564.6★8,414 rev

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible

Cleancult$11.484.2★3,124 rev

Newest

by launch date

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible

Cleancult$11.483,124 rev

7mo ago

Loaded$33.96357 rev

8mo ago

Seventh Generation Laundry Detergent Ultra Power Plus Clean Scent 23.1 Fl Oz

Seventh Generation$10.7210,942 rev

5y ago

Seventh Generation EasyDose Laundry Detergent Ultra Concentrated: 66 Loads Free & Clear Designed for Sensitive Skin 23.1 Fl Oz

Seventh Generation$11.1910,942 rev

7y ago

Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

Seventh Generation$11.568,414 rev

7y ago

What buyers say about rose laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“Cleans well”

Smell18%

“I enjoyed the subtle scent”

Quality-Overall9%

“This product is so nice and solid”

Cleansing6%

“It cleans incredibly well while still being gentle on sensitive skin”

Ease Of Use5%

“Easy to use”

Value For Money3%

“It's worth it”

Eco Friendliness2%

“biodegradable product that gets the job done”

Dispensing Mechanism2%

“I like the dispense feature”

Leak-Proof2%

“No leaking while in transit or while on the shelf so that's a plus”

Size-Overall2%

“Easy size bottle”

What buyers complain about

Dispensing Mechanism12%

“it barely dispenses”

Functionality-Overall10%

“bottle does not function properly”

Ease Of Cleaning9%

“not a clean”

Smell8%

“Little smelly”

Dosage6%

“no control of the dosage”

Ease Of Use5%

“Not Easy”

Size-Overall5%

“I feel like the load size is deceptive”

Allergies4%

“Skin rash”

Leak-Proof3%

“Leaking container”

Color2%

“I was sent something different this time - different color liquid. yellowish”

Top return reasons

Size-Overall18%

Leak-Proof17%

Smell15%

Dispensing Mechanism11%

Value For Money10%

Advertised Vs Actual Product7%

Functionality-Overall7%