Is rose geranium essential oil profitable to sell on Amazon United States?

The niche generates $125K/yr across 27 tracked products. 90-day search growth is +230.8%. Flapen's verdict: Worth a look (71/100).

How competitive is the rose geranium essential oil niche?

23 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in rose geranium essential oil?

Top complaints mined from reviews: Smell, Pest/Insect Control, Leak-Proof. The return rate is 0.7%.

When does demand for rose geranium essential oil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.

What does it cost to enter the rose geranium essential oil niche?

Listings span $7.48–$34.22; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

rose geranium essential oil

Worth a look

Shows demand growing +230.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+230.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$16.63

avg listing price — sweet spot $15–$100

Price range

Good$7.48–$34.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good713.78

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$125K

$125K/yr · 76K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, rose geranium essential oil is a $125K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rose geranium essential oil market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $100K–$133K; units × avg price
Conversion rate: 9.9%
Avg BSR: #733
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 13.3%
Avg brand age: 67 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

49%

Top 20: 93%

Open market

41%

Majestic Pure14%
Sun Essential Oils12%
GreenHealth9%
US Organic9%
KUKKA essential oils8%
Pranarom7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +230.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Open Trend

Top rose geranium essential oil search terms

rose geranium essential oil44K/yr +197.6%10.3% conv.
rose geranium oil14K/yr +274.9%8.4% conv.
rose geranium oil for tick repellent9K/yr >1,000%5.9% conv.
rose geranium5K/yr +148.6%4.1% conv.
rose geranium essential oil organic4K/yr +19.7%10.2% conv.

All search terms

Top rose geranium essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Geranium Essential Oil Geranium Oil 1 Fl Oz

Majestic Pure$9.314.6★940 rev

Rose Geranium (Large 4 Ounce) Best Essential Oil

Sun Essential Oils$15.084.5★1,402 rev

US Organic 100% Pure Rose Geranium Essential Oil (Sourced from South Africa) - USDA Certified Organic Steam Distilled (10 ml)

US Organic$27.464.6★69 rev

100% Pure Rose Geranium Oil - 4 Fl Oz Rose Geranium Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$20.684.2★78 rev

GreenHealth Rose Geranium Essential Oil 15 mL Sweet Floral Aromatherapy Diffuser Oil Undiluted Essential Oil for DIY Candles Soap Making & Home Fragrance

GreenHealth$8.494.4★594 rev

Newest

by launch date

SU JUABA Geranium Essential Oil 4 Oz Aromatherapy Oil for Diffuser Skin Care Hair & Massage - 118ML

SU JUABA$9.85145 rev

1y ago

Rose Geranium Essential Oil Pure Natural for Skin Body Diffuser - 1 Oz

LOTUSJOY$8.6553 rev

1y ago

100% Pure Rose Geranium Oil - 4 Fl Oz Rose Geranium Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$20.6878 rev

2y ago

HIQILI 30ML Geranium Essential Oil for Skin Diffuser & Candle - 1.01 Fl.Oz

HIQILI$7.481,261 rev

3y ago

Nirvana Nurture Rose Geranium Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care

Nirvana Nurture$20.2811 rev

4y ago

What buyers say about rose geranium essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Beautiful scent”

Quality-Overall16%

“Excellent product”

Pest/Insect Control7%

“Best tick repellent”

Advertised Vs Actual Product6%

“As advertised”

Value For Money2%

“Great value”

Ease Of Use2%

“Easy to use”

Gifting Purpose1%

“Made homemade Christmas gifts for the family”

Inflammation1%

“This oil is very good for the skin, protects against bites and is anti-inflammatory”

Vegan/Organic1%

“Seems to be high quality pure essential oil”

Spray/Flow1%

“The spray is very fine”

What buyers complain about

Smell28%

“Smelled horrible”

Pest/Insect Control12%

“it didn't keep the bugs away”

Leak-Proof9%

“Arrived leaking everywhere”

Functionality-Overall6%

“Did not work”

Spray/Flow6%

“Rub it on not spray”

Value For Money6%

“$20 for an 8oz bottle is insane”

Natural Ingredients3%

“Not pure essential oil”

Advertised Vs Actual Product2%

“Some say it Feels like bug spray. whoever smells says it is like bugs spray. not sure if this is true or not.”

Quality-Overall2%

“Garbage dont buy”

Instructions/User Manual/Troubleshooting1%

“Directions for use are extremely difficult to read”

Top return reasons

Leak-Proof33%

Smell32%

Advertised Vs Actual Product8%

Spray/Flow5%

Functionality-Overall4%

Size-Overall4%