Is rose essential oils profitable to sell on Amazon United States?

The niche generates $837K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (64/100).

How competitive is the rose essential oils niche?

21 brands and 518 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in rose essential oils?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Natural Ingredients. The return rate is 0.7%.

When does demand for rose essential oils peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the rose essential oils niche?

Listings span $5.73–$59.52; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.

rose essential oils

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.73–$59.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Market size

Good$837K

$837K/yr · 562K searches

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,608.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, rose essential oils is a $837K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rose essential oils market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $727K–$872K; units × avg price
Conversion rate: 10.3%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.2%
Avg brand age: 63 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

518

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

38%

HIQILI22%
Wuvezrub11%
RAINBOW ABBY8%
Majestic Pure8%
SU JUABA7%
AromaLYA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top rose essential oils search terms

rose essential oil283K/yr -18.0%9.6% conv.
rose oil essential oil66K/yr -5.8%9.0% conv.
rose essential oil organic57K/yr -14.4%8.3% conv.
rose essential oil for skin24K/yr -19.2%8.8% conv.
rose absolute essential oil17K/yr -0.6%6.5% conv.
rose fragrance oil15K/yr -14.8%6.2% conv.
essential oils rose14K/yr -3.6%9.1% conv.
organic rose essential oil15K/yr -13.4%5.6% conv.
essential oil rose11K/yr -9.6%9.4% conv.
rose essential oil for diffuser11K/yr -1.6%9.2% conv.

All search terms

Top rose essential oils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper

HIQILI$8.774.6★3,646 rev

Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML

RAINBOW ABBY$9.664.6★5,053 rev

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.604.5★302 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz

Majestic Pure$11.864.3★1,309 rev

Wuvezrub Rose Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Rose /1 Fl Oz

Wuvezrub$6.884.7★149 rev

Newest

by launch date

MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making

MUNUSNA$8.632,429 rev

6mo ago

Rose Essential Oil 4 Fl Oz - Made in USA

AromaLYA$9.9619 rev

7mo ago

Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =

AromaLYA$10.8694 rev

10mo ago

Wuvezrub Rose Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Rose

Wuvezrub$6.9748 rev

1y ago

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.60302 rev

1y ago

What buyers say about rose essential oils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Great fragrance”

Quality-Overall9%

“Quality and trusted brand”

Value For Money3%

“Worth it”

Durability1%

“feels very durable”

Advertised Vs Actual Product1%

“The product is as advertised”

Soft Feel1%

“Its gentle”

Moist/Dry1%

“Moisturizing ability”

Ingredients-Overall1%

“i bought all their essential oils because this company is awesome”

Size-Overall1%

“it suited me perfectly”

Strength1%

“Strong”

What buyers complain about

Smell50%

“Bad scent”

Advertised Vs Actual Product4%

“Misleading marketing & scam”

Natural Ingredients4%

“Artificial”

Ingredients-Overall4%

“I didn't realize it has extra ingredients in it”

Dilute/Watery3%

“This is very watery”

Value For Money3%

“sell it for this insanely cheap price”

Strength2%

“not super strong”

Size-Overall2%

“It is bigger than I expected”

Leak-Proof2%

“the oil leaked from the bottle”

Oily/Greasy2%

“Oils”

Top return reasons

Smell66%

Advertised Vs Actual Product12%

Size-Overall6%

Leak-Proof4%

Value For Money2%

Quality-Overall1%

Oily/Greasy1%

Vegan/Organic1%