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Rose Essential Oils

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -14.9% this quarter, so Rose Essential Oils is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$837K/yr562K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
47%top-5 click share · 21 brands · 518 sellers

Flapen Score

Rose Essential Oils against its category

The dotted line is the Health & Household average. Past it, Rose Essential Oils is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Essential Oils market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Essential Oils 562K times last year and spent an estimated $837K. The top 5 brands take 56% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $837K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
10.3%
Market size, estimated
$837Ka year
Peak month
November1.5× the quietest month
Top search term
rose essential oil283K searches a year

02 · Price

A sale here is worth $14.53.

Listings sell for $14.53 on average, from $5.73 to $59.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $14.53 that is $22K to $29K a year per listing.

Average price
$14.53under the $15 to $100 sweet spot
Price range
$5.73–$59.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #84 within Aromatherapy. It carries 1,608 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#84in Aromatherapy
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,608per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rose Essential Oils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

518

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

38%

  • Brand 122%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Rose Essential Oils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rose Essential Oils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose essential oil283K/yr
  • rose oil essential oil66K/yr
  • rose essential oil organic57K/yr
  • rose essential oil for skin24K/yr
  • rose absolute essential oil17K/yr
  • rose fragrance oil15K/yr
  • essential oils rose14K/yr
  • organic rose essential oil15K/yr
  • essential oil rose11K/yr
  • rose essential oil for diffuser11K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Essential Oils

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.7%of orders come back
“Bad scent”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rose Essential Oils questions

Answered from the same tracked data.