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Rose Adult Tool for Women

Pass

Rose Adult Tool for Women scores 69 out of 100, a Pass. Shoppers spend an estimated $7.1M a year here, demand is soft, at -28.3% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$7.1M/yr15.4M searches / yr
90-day growth
-28.3%search demand this quarter
Competition
30%top-5 click share · 37 brands · 124 sellers

Flapen Score

Rose Adult Tool for Women against its category

The dotted line is the Health & Household average. Past it, Rose Adult Tool for Women is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Adult Tool for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Adult Tool for Women 15.4M times last year and spent an estimated $7.1M. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 15.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.

Searches, last 12 months
15.4M
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
2.5%
Market size, estimated
$7.1Ma year
Peak month
May13.8× the quietest month
Top search term
rose adult2.8M searches a year

02 · Price

A sale here is worth $18.42.

Listings sell for $18.42 on average, from $5.64 to $37.93. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $18.42 that is $111K to $147K a year per listing.

Average price
$18.42inside the $15 to $100 sweet spot
Price range
$5.64–$37.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$111K–$147K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #7,540 within Electric Massagers. It carries 2,953 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
81%
Out of stock, average day
3.6%
Average rank
#7,540in Electric Massagers
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
2,953per listing
Listings tracked
81

04 · Newcomers

9 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rose Adult Tool for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

124

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

30%

Top 20: 60%

Open market

36%

  • Brand 133%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Rose Adult Tool for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×

Search terms

Top Rose Adult Tool for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose adult2.8M/yr
  • rose adult tool for women4.8M/yr
  • adult tools for women1.3M/yr
  • rose vibrator553K/yr
  • the rose for women256K/yr
  • rose viboatorr226K/yr
  • the rose251K/yr
  • toys for womens adult clearance173K/yr
  • rose toys133K/yr
  • adult tool for women136K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Adult Tool for Women

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Charging”
0.3%of orders come back
“Stopped charging”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Adult Tool for Women questions

Answered from the same tracked data.