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Rootology

Fail

Demand is soft, at -49.8% this quarter, so Rootology is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$18K/yr16K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
88%top-5 click share · 9 brands · 59 sellers

Flapen Score

Rootology against its category

The dotted line is the Health & Household average. Past it, Rootology is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rootology market on Amazon at a glance

Shoppers on Amazon United States searched for Rootology 16K times last year and spent an estimated $18K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
4.7%
Market size, estimated
$18Ka year
Peak month
September9.7× the quietest month
Top search term
clear sinus and ear13K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $9.92 to $48.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.28 that is $0 to $2K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$9.92–$48.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #658 within Allergy, Sinus & Asthma. It carries 1,520 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
7.7%
Average rank
#658in Allergy, Sinus & Asthma
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,520per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 129 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
129 months

Products

Top Rootology products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

59

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

7%

  • Brand 144%
  • Brand 230%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Rootology search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 9.7×

Reviews and returns

What reviews say buyers love and hate about Rootology

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sinus Relief”
29%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very effective. Worked but not to effective”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rootology questions

Answered from the same tracked data.