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Room Fragrance Spray

Fail

The top 5 brands take 98% of clicks, so Room Fragrance Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$109K/yr110K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
53%top-5 click share · 6 brands · 177 sellers

Flapen Score

Room Fragrance Spray against its category

The dotted line is the Health & Household average. Past it, Room Fragrance Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room Fragrance Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Room Fragrance Spray 110K times last year and spent an estimated $109K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
10.3%
Market size, estimated
$109Ka year
Top search term
febreze linen and sky17K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $5.09 to $21.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.65 that is $2K to $5K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$5.09–$21.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Air Fresheners. It carries 27,869 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#34in Air Fresheners
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
27,869per listing
Listings tracked
23

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
67 months

Products

Top Room Fragrance Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

177

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

0%

  • Brand 173%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Room Fragrance Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Room Fragrance Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze linen and sky17K/yr
  • bathroom odor eliminator spray7K/yr
  • room fragrance spray11K/yr
  • home fragrance spray10K/yr
  • bathroom soray6K/yr
  • bathroom scent spray7K/yr
  • non aerosol air freshener7K/yr
  • bath spray6K/yr
  • glade bathroom spray5K/yr
  • glade air freshener room spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Room Fragrance Spray

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.1%of orders come back
“Very strong smell”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Room Fragrance Spray questions

Answered from the same tracked data.