Ronson Lighter

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

11.8%

Market size, estimated

$130Ka year

Peak month

November10.9× the quietest month

Top search term

ronsonol lighter fluid46K searches a year

Listings sell for $10.58 on average, from $5.87 to $20.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $10.58 that is $16K to $21K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$5.87–$20.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #12 within Lighters & Matches. It carries 4,435 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

38%

Out of stock, average day

11.5%

Average rank

#12in Lighters & Matches

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

4,435per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months