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Roman Chamomile Essential Oil

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $79K a year here, so Roman Chamomile Essential Oil is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$79K/yr55K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
64%top-5 click share · 18 brands · 549 sellers

Flapen Score

Roman Chamomile Essential Oil against its category

The dotted line is the Health & Household average. Past it, Roman Chamomile Essential Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roman Chamomile Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Roman Chamomile Essential Oil 55K times last year and spent an estimated $79K. The top 5 brands take 67% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
8.1%
Market size, estimated
$79Ka year
Peak month
January1.3× the quietest month
Top search term
roman chamomile essential oil43K searches a year

02 · Price

A sale here is worth $17.78.

Listings sell for $17.78 on average, from $4.42 to $35.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.78 that is $2K to $4K a year per listing.

Average price
$17.78inside the $15 to $100 sweet spot
Price range
$4.42–$35.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #240 within Aromatherapy. It carries 631 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#240in Aromatherapy
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
631per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Roman Chamomile Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

549

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

27%

  • Brand 121%
  • Brand 216%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Roman Chamomile Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Roman Chamomile Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roman chamomile essential oil43K/yr
  • roman chamomile7K/yr
  • roman chamomile essential oil organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Roman Chamomile Essential Oil

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
1.1%of orders come back
“Gross smell”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roman Chamomile Essential Oil questions

Answered from the same tracked data.