Is roman chamomile essential oil profitable to sell on Amazon United States?

The niche generates $79K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the roman chamomile essential oil niche?

18 brands and 549 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in roman chamomile essential oil?

Top complaints mined from reviews: Smell, Plant Growth, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for roman chamomile essential oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the roman chamomile essential oil niche?

Listings span $4.42–$35.71; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.

roman chamomile essential oil

Worth a look

Shows low returns (1.1%), but a small market ($79K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.78

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good631.05

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.42–$35.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$79K

$79K/yr · 55K searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, roman chamomile essential oil is a $79K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

roman chamomile essential oil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 8.1%
Avg BSR: #240
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 13.1%
Avg brand age: 70 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

549

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

27%

H'ana21%
Gya Labs16%
KUKKA essential oils12%
Edens Garden9%
Plant Therapy8%
Majestic Pure7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top roman chamomile essential oil search terms

roman chamomile essential oil43K/yr -12.9%8.7% conv.
roman chamomile7K/yr +19.0%5.1% conv.
roman chamomile essential oil organic4K/yr -33.7%10.0% conv.

All search terms

Top roman chamomile essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hana Roman Chamomile Oil - 1.02 Fl Oz Roman Chamomile Essential Oil for Hair Skin Diffuser Aromatherapy & DIY

H'ana$10.794.5★724 rev

100% Pure Roman Chamomile Essential Oil - 0.34 Fl Oz - Roman Chamomile Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$18.194.4★1,497 rev

100% Pure Roman Chamomile Oil - 4 Fl Oz Roman Chamomile Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$18.754.5★170 rev

Edens Garden Chamomile- Roman Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Humidifiers Kid Safe 10 ml (.33 fl oz)

Edens Garden$32.204.7★91 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Chamomile Essential Oil Chamomile Oil 4 Fl Oz

Majestic Pure$14.454.3★1,530 rev

Newest

by launch date

Nirvana Nurture Roman Chamomile Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care

Nirvana Nurture$24.247 rev

8mo ago

SU JUABA Chamomile Essential Oil 4 Oz for Relaxation Skin Care Massage Sleep & Aromatherapy - 118ML

SU JUABA$9.71127 rev

1y ago

Chamomile Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Chamomile /1 Fl Oz

Wuvezrub$6.85189 rev

2y ago

100% Pure Roman Chamomile Oil - 4 Fl Oz Roman Chamomile Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$18.75170 rev

2y ago

365 by Whole Foods Market Roman Chamomile Essential Oil 0.5 FZ

365 by Whole Foods Market$9.496 rev

4y ago

What buyers say about roman chamomile essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“its scent is divine”

Quality-Overall18%

“I have been using Gya Labs natural essential oils for years and will continue to use them for their excellent quality and craftmanship”

Value For Money6%

“It's worth it”

Plant Growth4%

“Bringing even more life to my garden”

Soothing Effect3%

“Has a very light calming sense”

Ingredients-Overall2%

“100% pure therapeutic essential oils🎉 🎉This brand/company name really does have 100% pure essential oils🎉 👑 I just bought almost every variety they had because its not cut with any other oils...🎉I hope that helped whoever really needed this message/review for finding the best price and quality, because I would have loved to have known for 100% certain before I made the purchase for any essential oils”

Vegan/Organic2%

“100% pure”

Skin Health2%

“Excellent, for skin and the diffuser”

Sleep Quality2%

“Great for bedtime”

Ease Of Use1%

“the dropper makes it easy to control how much you use”

What buyers complain about

Smell52%

“Gross smell”

Plant Growth11%

“My experience poor germination”

Advertised Vs Actual Product7%

“False advertisement”

Ingredients-Overall6%

“However, this contains no essential oil”

Oily/Greasy4%

“Not essential oil”

Material Quality3%

“Its synthetic”

Dilute/Watery2%

“Watery barely scented”

Vegan/Organic1%

“Not real essential oil”

Allergies1%

“I like to create my own products to use on my clientele because I personally am allergic to a lot of things”

Size-Overall1%

“Large bottle”

Top return reasons

Smell66%

Advertised Vs Actual Product13%

Leak-Proof3%

Oily/Greasy3%

Functionality-Overall2%

Size-Overall2%

Certifications1%

Quality-Overall1%

Natural Ingredients1%

Dilute/Watery1%

Common questions

Is roman chamomile essential oil profitable to sell on Amazon United States?: The niche generates $79K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the roman chamomile essential oil niche?: 18 brands and 549 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in roman chamomile essential oil?: Top complaints mined from reviews: Smell, Plant Growth, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for roman chamomile essential oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the roman chamomile essential oil niche?: Listings span $4.42–$35.71; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.