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roma laundry detergent powder

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 43Conversion 32Competition 11Returns 99Price range 72Avg price 78Brand share 9Review moat 23Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.17

avg listing price — sweet spot $15–$100

Price range

Good$2.69–$46.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,381.11

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 163K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, roma laundry detergent powder is a $67K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

roma laundry detergent powder market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$129K–$162K
units × avg price
Conversion rate
2.5%
Avg BSR
#537
Page quality
0%
Prime
44%
Sponsored
33%
Out of stock
7.7%
Avg brand age
78 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

128

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Roma57%
  • Laura Biagiotti16%
  • Generic14%
  • ARIEL5%
  • LIJA4%
  • Arm & Hammer4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.7% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top roma laundry detergent powder search terms

  • roma laundry detergent47K/yr
  • roma laundry detergent powder43K/yr
  • roma detergent14K/yr
  • roma detergent powder20K/yr
  • roma soap7K/yr
  • jabon roma9K/yr
  • jabn roma en polvo5K/yr
  • roma soap powder7K/yr
  • roma powder laundry detergent4K/yr
  • jabon roma mexicano5K/yr
All search terms

Top roma laundry detergent powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$20K45%$30K60%$40K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about roma laundry detergent powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Great smell”

Ease Of Cleaning17%

“Cleans well”

Value For Money11%

“Great value”

Washability9%

“As far as washing goes, it seems to work pretty well”

Quality-Overall9%

“performance-wise, its honestly amazing”

Cleansing3%

“Great product for cleaning”

Efficiency3%

“Works well as a booster”

Ease Of Use3%

“super easy to store”

Advertised Vs Actual Product3%

“Accurate description”

Size-Overall1%

“Perfect size”

What buyers complain about

Smell21%

“Strong chemical smell”

Washability6%

“luckily not strong once washed”

Stain Resistance4%

“White residue”

Allergies4%

“which we are allergic to”

Ease Of Cleaning3%

“I don't see any special cleaning power”

Functionality-Overall3%

“Doesn't work”

Quality-Overall3%

“Where is quality control”

Value For Money2%

“I was fed up with paying the price of the ever price rising detergents”

Color Fading/Discoloration2%

“Do not see any spectacular whitening”

Durability2%

“Breaks down Pod Soap Buildup”

Top return reasons

Smell35%
Leak-Proof25%
Size-Overall11%
Advertised Vs Actual Product6%
Value For Money3%
Functionality-Overall3%
Solubility2%
Contamination2%
Ease Of Cleaning2%
Washability1%

Common questions

Is roma laundry detergent powder profitable to sell on Amazon United States?
The niche generates $67K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (36/100).
How competitive is the roma laundry detergent powder niche?
6 brands and 128 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in roma laundry detergent powder?
Top complaints mined from reviews: Smell, Washability, Stain Resistance. The return rate is 0.1%.
When does demand for roma laundry detergent powder peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the roma laundry detergent powder niche?
Listings span $2.69–$46.05; the average listing price is $16.17 (sweet spot $15–$100). The average incumbent carries 7,381 reviews — the moat a new listing must climb.