Skip to content

Roma Laundry Detergent Powder

Fail

The top 5 brands take 96% of clicks, so Roma Laundry Detergent Powder is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$67K/yr163K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
87%top-5 click share · 6 brands · 128 sellers

Flapen Score

Roma Laundry Detergent Powder against its category

The dotted line is the Health & Household average. Past it, Roma Laundry Detergent Powder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roma Laundry Detergent Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Roma Laundry Detergent Powder 163K times last year and spent an estimated $67K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
2.5%
Market size, estimated
$67Ka year
Peak month
May1.4× the quietest month
Top search term
roma laundry detergent47K searches a year

02 · Price

A sale here is worth $16.17.

Listings sell for $16.17 on average, from $2.69 to $46.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $16.17 that is $8K to $12K a year per listing.

Average price
$16.17inside the $15 to $100 sweet spot
Price range
$2.69–$46.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #537 within Laundry. It carries 7,381 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
7.7%
Average rank
#537in Laundry
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,381per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Roma Laundry Detergent Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

128

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 216%
  • Brand 314%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Roma Laundry Detergent Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Roma Laundry Detergent Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roma laundry detergent47K/yr
  • roma laundry detergent powder43K/yr
  • roma detergent14K/yr
  • roma detergent powder20K/yr
  • roma soap7K/yr
  • jabon roma9K/yr
  • jabn roma en polvo5K/yr
  • roma soap powder7K/yr
  • roma powder laundry detergent4K/yr
  • jabon roma mexicano5K/yr

Reviews and returns

What reviews say buyers love and hate about Roma Laundry Detergent Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.1%of orders come back
“Strong chemical smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Roma Laundry Detergent Powder questions

Answered from the same tracked data.