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Roll Towels

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $61K a year here, so Roll Towels is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$61K/yr13K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
39%top-5 click share · 15 brands · 217 sellers

Flapen Score

Roll Towels against its category

The dotted line is the Health & Household average. Past it, Roll Towels is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Roll Towels 13K times last year and spent an estimated $61K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
14.3%
Market size, estimated
$61Ka year
Peak month
July1.7× the quietest month
Top search term
roll towels10K searches a year

02 · Price

A sale here is worth $33.53.

Listings sell for $33.53 on average, from $2.91 to $61.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.53 that is $0 to $3K a year per listing.

Average price
$33.53inside the $15 to $100 sweet spot
Price range
$2.91–$61.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Paper Towels. It carries 16,105 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#57in Paper Towels
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
16,105per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top Roll Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

217

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

30%

  • Brand 119%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Roll Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Roll Towels

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
23%of negative reviews mention “Thickness”
0.1%of orders come back
“Not thick”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Roll Towels questions

Answered from the same tracked data.