Roll Towels
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $61K a year here, so Roll Towels is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $61K/yr13K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 39%top-5 click share · 15 brands · 217 sellers
Flapen Score
Roll Towels against its category
The dotted line is the Health & Household average. Past it, Roll Towels is stronger. Inside it, weaker.
Market
The Roll Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Roll Towels 13K times last year and spent an estimated $61K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $61Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- roll towels10K searches a year
02 · Price
A sale here is worth $33.53.
Listings sell for $33.53 on average, from $2.91 to $61.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.53 that is $0 to $3K a year per listing.
- Average price
- $33.53inside the $15 to $100 sweet spot
- Price range
- $2.91–$61.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Paper Towels. It carries 16,105 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Paper Towels
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 16,105per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Roll Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Genuine Joe GJO22700 Hard Wound Roll Towel 800 Length x 7-8/9 Width White (Case of 6)
- Price
- $32.78
- Rating
- 4.4/5
- Reviews
- 3,410
- Age
- 19y ago

Tork Natural Paper Hand Towel Roll H21 100% Recycled Fiber Universal Fit 6 Rolls x 800 Ft (RK8002)
- Price
- $42.05
- Rating
- 4.7/5
- Reviews
- 1,443
- Age
- 13y ago

Genuine Joe GJO22600 Embossed Hardwound Roll Towels (Pack of 6)
- Price
- $33.19
- Rating
- 4.4/5
- Reviews
- 3,410
- Age
- 19y ago

Sierra Hygiene 1-Ply Natural (Kraft) Roll Towels 8 x 800 Hardwound Universal Paper Towel Rolls for Commercial Restrooms Restaurants Schools & Offices Case of 6 Rolls Made in USA
- Price
- $29.13
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Pacific Blue Basic Recycled Paper Towel Rolls by GP PRO (Georgia-Pacific) White 26601 800 Feet Per Roll 6 Rolls Per Case
- Price
- $43.31
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 9y ago
Trending
estimated 90-day click momentum
Boardwalk Hardwound Paper Towels Nonperforated 1-Ply 8 x 800 ft Natural 6 Rolls/Carton
- Price
- $30.43
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 22y ago

Sierra Hygiene 1-Ply Natural (Kraft) Roll Towels 8 x 800 Hardwound Universal Paper Towel Rolls for Commercial Restrooms Restaurants Schools & Offices Case of 6 Rolls Made in USA
- Price
- $29.13
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Boardwalk Hardwound Paper Towel Rolls 8 x 800ft Rolls 6 Rolls Per Carton White Commercial Bathroom Towels Strong Durable Absorbent
- Price
- $32.22
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 14y ago

Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
- Price
- $30.46
- Rating
- 4.3/5
- Reviews
- 2,861
- Age
- 7y ago

AIDEA Microfiber Cleaning Cloth Roll Blue Shop Towels 55 Sheets Washable Microfiber Towels for Cars Blue Rags Reusable Paper Towel for Automotive Workshop House Kitchen Cleaning Supplies119
- Price
- $10.54
- Rating
- 4.6/5
- Reviews
- 1,657
- Age
- 2y ago
Newest
by launch date
Sierra Hygiene 1-Ply Natural (Kraft) Roll Towels 8 x 800 Hardwound Universal Paper Towel Rolls for Commercial Restrooms Restaurants Schools & Offices Case of 6 Rolls Made in USA
- Price
- $29.13
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Puomue 55 Pack Microfiber Cleaning Cloth Roll Tear Away Reusable Paper Towels 11 X 9 Ultra Absorbent & Lint Free Microfiber Cloth for Cleaning Cars Kitchen Window Home and Shop Grey
- Price
- $9.85
- Rating
- 4.6/5
- Reviews
- 653
- Age
- 1y ago

Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 44,324
- Age
- 1y ago

AIDEA Microfiber Cleaning Cloth Roll Blue Shop Towels 55 Sheets Washable Microfiber Towels for Cars Blue Rags Reusable Paper Towel for Automotive Workshop House Kitchen Cleaning Supplies119
- Price
- $10.54
- Rating
- 4.6/5
- Reviews
- 1,657
- Age
- 2y ago

Sparkle Pick-A-Size Paper Towels 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
- Price
- $7.54
- Rating
- 4.7/5
- Reviews
- 53,392
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
15 flat
Sellers
217
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 85%
Open market
30%
- Tork19%
- Genuine Joe18%
- Georgia-Pacific11%
- Amazon Basics10%
- Sierra Hygiene Products7%
- Boardwalk6%
Demand
Roll Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Roll Towels
We read the reviews and the return reasons for every product selling here.
“Not thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









