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Rodico

Fail

The top 5 brands take 100% of clicks, so Rodico is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$44K/yr25K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
90%top-5 click share · 5 brands · 19 sellers

Flapen Score

Rodico against its category

The dotted line is the Health & Household average. Past it, Rodico is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rodico market on Amazon at a glance

Shoppers on Amazon United States searched for Rodico 25K times last year and spent an estimated $44K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
13.3%
Market size, estimated
$44Ka year
Top search term
rodico14K searches a year

02 · Price

A sale here is worth $12.93.

Listings sell for $12.93 on average, from $5.98 to $33.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.93 that is $3K to $6K a year per listing.

Average price
$12.93under the $15 to $100 sweet spot
Price range
$5.98–$33.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #255 within Brushes. It carries 322 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#255in Brushes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
322per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rodico products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 236%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Rodico search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Rodico

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
5.9%of orders come back
“Available much cheaper through other retailers”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rodico questions

Answered from the same tracked data.