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Roborock

Maybe

Shoppers spend an estimated $89.4M a year here. But the top 5 brands take 99% of clicks, so Roborock is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$89.4M/yr3.6M searches / yr
90-day growth
+21.8%search demand this quarter
Competition
46%top-5 click share · 6 brands · 11 sellers

Flapen Score

Roborock against its category

The dotted line is the Health & Household average. Past it, Roborock is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roborock market on Amazon at a glance

Shoppers on Amazon United States searched for Roborock 3.6M times last year and spent an estimated $89.4M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89.4M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
6.5%
Market size, estimated
$89.4Ma year
Peak month
July2.4× the quietest month
Top search term
roborock1.8M searches a year

02 · Price

A sale here is worth $378.81.

Listings sell for $378.81 on average, from $16.84 to $1501.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $378.81 that is $2.3M to $3.0M a year per listing.

Average price
$378.81above the $15 to $100 sweet spot
Price range
$16.84–$1501.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$2.3M–$3.0M
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #53 within Floor Cleaners. It carries 5,594 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#53in Floor Cleaners
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
5,594per listing
Listings tracked
28

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
29 months

Products

Top Roborock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

0%

  • Brand 194%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Roborock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Roborock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roborock1.8M/yr
  • roborock vacuum and mop747K/yr
  • roborock floor cleaning solution179K/yr
  • roborock cleaning solution343K/yr
  • roborock vacuum195K/yr
  • irobot cleaning solution60K/yr
  • eufy cleaning solution43K/yr
  • robot mop cleaning solution31K/yr
  • roborock vacuum only33K/yr
  • roborock robot vacuum22K/yr

Reviews and returns

What reviews say buyers love and hate about Roborock

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
9%of negative reviews mention “Ease Of Cleaning”
3.8%of orders come back
“Not clean enough”
A buyer, on “Ease Of Cleaning”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Roborock questions

Answered from the same tracked data.