Is robitussin soft chews profitable to sell on Amazon United States?

The niche generates $725K/yr across 16 tracked products. 90-day search growth is -52.1%. Flapen's verdict: Skip it (44/100).

How competitive is the robitussin soft chews niche?

3 brands and 598 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in robitussin soft chews?

Top complaints mined from reviews: Taste-Overall, Moist/Dry, Ease Of Use. The return rate is 0.0%.

When does demand for robitussin soft chews peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the robitussin soft chews niche?

Listings span $9.75–$38.00; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 13,128 reviews — the moat a new listing must climb.

robitussin soft chews

Skip it

Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.18

avg listing price — sweet spot $15–$100

Price range

Great$9.75–$38.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$725K

$725K/yr · 309K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,127.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, robitussin soft chews is a $725K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

robitussin soft chews market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $909K–$1.1M; units × avg price
Conversion rate: 12.9%
Avg BSR: #244
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

598

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Sambucol80%
Nature's Way16%
Zicam3%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -52.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top robitussin soft chews search terms

sambucol black elderberry177K/yr -53.1%16.5% conv.
sambucol92K/yr -48.2%12.0% conv.
sambucol elderberry13K/yr -42.4%4.2% conv.
zicam elderberry gummies9K/yr -55.1%5.4% conv.
zicam elderberry6K/yr -57.1%14.7% conv.
elderberry fsa5K/yr -68.9%3.2% conv.
elderberry sambucol4K/yr -61.9%15.7% conv.
elderberry fsa eligible4K/yr -73.2%4.6% conv.

All search terms

Top robitussin soft chews products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 30 Count

Sambucol$9.804.7★18,224 rev

Sambucol Cold and Flu Relief Tablets - Homeopathic Black Elderberry Cold Medicine Drowsy Free Remedy for Adults with Zinc Quick-Dissolving Tablets for Men and Women - 60 Count

Sambucol$19.504.7★18,224 rev

Sambucol Black Elderberry Syrup - Black Elderberry Liquid Immune Support for Kids and Adults High Antioxidants Gluten Free - Original Formula - 7.8 Fl Oz 2-Pack

Sambucol$38.004.7★12,078 rev

Natures Way Sambucus Elderberry Gummies Immune Support Gummy for Adults & Kids Ages 4+ with Black Elderberry Extract Vitamin C Vitamin D3 and Zinc* 60 Gummies

Nature's Way$12.734.8★114,612 rev

Sambucol Elderberry Gummies - Immune Support Supplement for Adults & Kids with Vitamin C & Zinc Sambucol Elderberry are High in Antioxidants Gluten Free Vegan - 90 Count

Sambucol$27.674.2★898 rev

Newest

by launch date

Sambucol Black Elderberry Zero Sugar Triple Immunity Gummies - Daily Vitamin C & Vitamin D Sugar Free Black Elderberry Gummies for Adults and Kids Chewable Berry Supplement - 60 Count

Sambucol$16.51120 rev

1y ago

Sambucol Black Elderberry Day & Night Relief - Feel Better Faster Non-Drowsy Daytime Relief for Men & Women Restful Sleep for Adults Melatonin-Free - 24 Capsules 1 Pack

Sambucol$13.17138 rev

2y ago

Sambucol Elderberry Gummies - Immune Support Supplement for Adults & Kids with Vitamin C & Zinc Sambucol Elderberry are High in Antioxidants Gluten Free Vegan - 90 Count

Sambucol$27.67898 rev

4y ago

Zicam Cold Remedy Zinc RapidMelts Elderberry Citrus Flavor Homeopathic Cold Shortening Medicine Shortens Cold Duration 25 Count

Zicam$10.353,187 rev

6y ago

Sambucol Black Elderberry Effervescent Tablets - Elderberry Dissolvable Tablets with Zinc and Vitamin C for Adults Quick Dissolve No Artificial Flavors - 15 Count 2-Pack

Sambucol$17.462,065 rev

6y ago

What buyers say about robitussin soft chews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Best Taste”

Cold Relief14%

“Actually shortens cold”

Immunity Booster13%

“Best immune support”

Quality-Overall9%

“Quality product at a very fair price”

Value For Money5%

“Worth it”

Efficiency4%

“Works well”

Flavor3%

“These gummies taste amazing”

Ease Of Use3%

“Keep it handy”

Vitamin3%

“Best tasting Gummies Vitamins Ever”

Advertised Vs Actual Product2%

“Works As Advertised”

What buyers complain about

Taste-Overall12%

“TASTES HORRIBLE”

Moist/Dry7%

“Dried up”

Ease Of Use6%

“Could not open”

Value For Money5%

“A bit more expensive than the others”

Hard Feel5%

“This bottle is not as soft”

Side Effects4%

“it made me sick it caused me brain zap”

Smell3%

“Had a chemical smell and taste”

Quality-Overall3%

“not as good as my normal brand”

Cold Relief3%

“Are you getting a cold”

Cough Relief2%

“As soon as I start coughing I took these”

Top return reasons

Value For Money38%

Salt Content13%

Taste-Overall13%

Hard Feel13%

Blood Sugar Level13%

Functionality-Overall13%

Common questions

Is robitussin soft chews profitable to sell on Amazon United States?: The niche generates $725K/yr across 16 tracked products. 90-day search growth is -52.1%. Flapen's verdict: Skip it (44/100).
How competitive is the robitussin soft chews niche?: 3 brands and 598 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in robitussin soft chews?: Top complaints mined from reviews: Taste-Overall, Moist/Dry, Ease Of Use. The return rate is 0.0%.
When does demand for robitussin soft chews peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the robitussin soft chews niche?: Listings span $9.75–$38.00; the average listing price is $18.18 (sweet spot $15–$100). The average incumbent carries 13,128 reviews — the moat a new listing must climb.