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Robitussin Soft Chews

Fail

Demand is soft, at -52.1% this quarter, so Robitussin Soft Chews is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$725K/yr309K searches / yr
90-day growth
-52.1%search demand this quarter
Competition
73%top-5 click share · 3 brands · 598 sellers

Flapen Score

Robitussin Soft Chews against its category

The dotted line is the Health & Household average. Past it, Robitussin Soft Chews is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robitussin Soft Chews market on Amazon at a glance

Shoppers on Amazon United States searched for Robitussin Soft Chews 309K times last year and spent an estimated $725K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $725K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-52.1%
Conversion, latest week
12.9%
Market size, estimated
$725Ka year
Peak month
December4.1× the quietest month
Top search term
sambucol black elderberry177K searches a year

02 · Price

A sale here is worth $18.18.

Listings sell for $18.18 on average, from $9.75 to $38.00. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $18.18 that is $55K to $73K a year per listing.

Average price
$18.18inside the $15 to $100 sweet spot
Price range
$9.75–$38.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$55K–$73K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Cough & Cold. It carries 13,128 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#244in Cough & Cold
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
13,128per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Robitussin Soft Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

598

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 216%
  • Brand 33%

Demand

Robitussin Soft Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Robitussin Soft Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sambucol black elderberry177K/yr
  • sambucol92K/yr
  • sambucol elderberry13K/yr
  • zicam elderberry gummies9K/yr
  • zicam elderberry6K/yr
  • elderberry fsa5K/yr
  • elderberry sambucol4K/yr
  • elderberry fsa eligible4K/yr

Reviews and returns

What reviews say buyers love and hate about Robitussin Soft Chews

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“TASTES HORRIBLE”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Robitussin Soft Chews questions

Answered from the same tracked data.