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Robitussin Kids

Fail

The top 5 brands take 100% of clicks, so Robitussin Kids is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$111K/yr85K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
89%top-5 click share · 3 brands · 48 sellers

Flapen Score

Robitussin Kids against its category

The dotted line is the Health & Household average. Past it, Robitussin Kids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robitussin Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Robitussin Kids 85K times last year and spent an estimated $111K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
11.2%
Market size, estimated
$111Ka year
Peak month
December5.1× the quietest month
Top search term
robitussin kids45K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $6.34 to $22.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $11.59 that is $17K to $23K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$6.34–$22.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Cough & Cold. It carries 1,177 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Cough & Cold
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,177per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Robitussin Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Robitussin Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Robitussin Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robitussin kids45K/yr
  • childrens robitussin16K/yr
  • kids robitussin10K/yr
  • kids robitussin cough and chest congestion dm2K/yr
  • robitussin children3K/yr
  • children robitussin2K/yr
  • robitussin kids cough2K/yr
  • robitussin kids cough and cold3K/yr
  • childrens robitussin cough and cold3K/yr

Reviews and returns

What reviews say buyers love and hate about Robitussin Kids

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Cough Relief”
36%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its medicine its not supposed to taste good”
A buyer, on “Taste-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Robitussin Kids questions

Answered from the same tracked data.