Ristela Bonafide for Women

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

5.8%

Market size, estimated

$4.2Ma year

Peak month

January3.1× the quietest month

Top search term

bonafide338K searches a year

Listings sell for $64.56 on average, from $12.70 to $149.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $64.56 that is $516K to $646K a year per listing.

Average price

$64.56inside the $15 to $100 sweet spot

Price range

$12.70–$149.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

8,000–10,000

Revenue per listing a year

$516K–$646K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #206 within Feminine Care. It carries 3,090 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#206in Feminine Care

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

3,090per listing

Listings tracked

11

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

62 months