Ristela

Shoppers searched for this 985K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

985K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

4.8%

Market size, estimated

$4.0Ma year

Peak month

January1.4× the quietest month

Top search term

bonafide338K searches a year

Listings sell for $84.10 on average, from $12.70 to $331.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $84.10 that is $252K to $336K a year per listing.

Average price

$84.10inside the $15 to $100 sweet spot

Price range

$12.70–$331.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$252K–$336K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #319 within Feminine Care. It carries 2,360 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

3.4%

Average rank

#319in Feminine Care

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

2,360per listing

Listings tracked

16

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

63 months