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Risewell Toothpaste

Fail

The top 5 products take 100% of clicks, so Risewell Toothpaste is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$490K/yr191K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Risewell Toothpaste against its category

The dotted line is the Health & Household average. Past it, Risewell Toothpaste is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Risewell Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Risewell Toothpaste 191K times last year and spent an estimated $490K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
14.7%
Market size, estimated
$490Ka year
Peak month
August4.2× the quietest month
Top search term
risewell kids toothpaste134K searches a year

02 · Price

A sale here is worth $17.48.

Listings sell for $17.48 on average, from $5.92 to $28.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $17.48 that is $70K to $87K a year per listing.

Average price
$17.48inside the $15 to $100 sweet spot
Price range
$5.92–$28.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$70K–$87K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #153 within Baby & Child Dental Care. It carries 2,725 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#153in Baby & Child Dental Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,725per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Risewell Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%
  • Open — no brand owns it (0%)

Demand

Risewell Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Risewell Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • risewell kids toothpaste134K/yr
  • zebra toothpaste kids12K/yr
  • risewell toothpaste kids13K/yr
  • rise well toothpaste kids11K/yr
  • risewell kids8K/yr
  • dr brite toothpaste kids6K/yr
  • dr jen toothpaste kids3K/yr
  • risewell baby toothpaste2K/yr
  • rinse well toothpaste kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Risewell Toothpaste

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Tooth Brightening”
17%of negative reviews mention “Value For Money”
0.5%of orders come back
“Not worth it”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Risewell Toothpaste questions

Answered from the same tracked data.