Is rise protein powder profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the rise protein powder niche?

2 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rise protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

What does it cost to enter the rise protein powder niche?

Listings span $27.78–$45.38; the average listing price is $34.57 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

rise protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.57

avg listing price — sweet spot $15–$100

Price range

Incredible$27.78–$45.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 349K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good702.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rise protein powder is a $1.0M/yr Amazon United States market (349K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

rise protein powder market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 8.7%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Rise68%
RYSE Up Supplements32%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 23 weeks — -10.5% search growth over the last 90 days.

Open Trend

Top rise protein powder search terms

rise protein bars127K/yr -25.9%15.3% conv.
marshmallow protein powder63K/yr +30.5%3.3% conv.
rise protein powder30K/yr +2.5%2.1% conv.
rise bars25K/yr -10.0%13.3% conv.
ryse marshmallow protein powder15K/yr +44.5%6.2% conv.
rise bar13K/yr -16.1%7.3% conv.
ryse jet puffed protein powder10K/yr +12.6%6.1% conv.
jet puffed protein powder9K/yr +4.4%5.4% conv.
rise protein7K/yr +15.4%5.3% conv.
protein powder marshmallow7K/yr -1.5%3.1% conv.

All search terms

Top rise protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rise Breakfast Whey Protein Bars Almond Honey 18g Protein 2.01 oz (12 Pack)

Rise$27.914.2★3,405 rev

RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.384.6★1,241 rev

Rise Whey Protein Bars - Honey Cinnamon | Breakfast Bar & Protein Snack 18g Protein 4g Fiber Just 5 Whole Food Ingredients Gluten-Free Soy Free

Rise$27.784.2★591 rev

Rise Whey Protein Mini Bars - Almond Honey | Breakfast Bar & Protein Snack - 9g Protein 4g Fiber Just 3 Whole Food Ingredients Gluten-Free Soy Free

Rise$32.054.5★112 rev

Rise Pea Protein Bar - Chocolately Coconut | Breakfast Bar & Protein Snack 15g Protein Just 5 Whole Food Ingredients Non-GMO Gluten-Free Soy Free

Rise$29.854.0★469 rev

Newest

by launch date

Rise Whey Protein Mini Bars - Almond Honey | Breakfast Bar & Protein Snack - 9g Protein 4g Fiber Just 3 Whole Food Ingredients Gluten-Free Soy Free

Rise$32.05112 rev

1y ago

Rise Grass-Fed Whey Protein Powder - Vanilla | 25g Protein No Artificial Flavors Colors or Preservatives - Sugar Free Gluten-Free Soy Free (2.3 lbs)

Rise$39.68143 rev

2y ago

Rise Grass-Fed Whey Protein Powder - Chocolate Almond | 25g Protein No Artificial Flavors Colors or Preservatives - Sugar Free Gluten-Free Soy Free (2.4 lbs)

Rise$39.33134 rev

2y ago

RYSE Loaded Protein Powder - Jet-Puffed Birthday Cake - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$44.68248 rev

3y ago

RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub

RYSE Up Supplements$45.381,241 rev

3y ago

What buyers say about rise protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“I like the taste I like the fact that they are all natural”

Nutritional Content19%

“this protein powder is awesome”

Flavor11%

“Amazing flavor”

Quality-Overall6%

“Excellent product”

Ingredients-Overall5%

“Clean ingredients”

Sweetness3%

“Its the perfect base for a sweet treat after the gym”

Blend/Ratio2%

“blends well”

Solubility2%

“Mixes well”

Ease Of Chewing/Swallowing1%

“Not too chewy like some reviews said”

Size-Overall1%

“these are a great size”

What buyers complain about

Taste-Overall23%

“Almost tasteless”

Flavor9%

“Flavor is not great”

Value For Money6%

“It's a little pricey”

Nutritional Content4%

“not sure if the protein is contributing”

Sweetness4%

“Too sweet”

Stale/Rotten/Spoiled3%

“However, the ones I received from this particular vendor were extremely stale, terribly hard, and basically inedible”

Texture/Consistency-Overall3%

“Grainy texture,”

Size-Overall2%

“A LITTLE CARBY”

Hard Feel2%

“not soft like other protein bars”

Ease Of Chewing/Swallowing2%

“off and chew”

Top return reasons

Taste-Overall42%

Value For Money21%

Advertised Vs Actual Product10%

Ingredients-Overall5%

Side Effects5%

Flavor5%

Stale/Rotten/Spoiled4%

Sour2%

Sweetness2%