Is rice protein powder profitable to sell on Amazon United States?

The niche generates $355K/yr across 9 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the rice protein powder niche?

6 brands and 531 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in rice protein powder?

Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Nutritional Content. The return rate is 0.0%.

When does demand for rice protein powder peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the rice protein powder niche?

Listings span $19.06–$74.52; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.

rice protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.68

avg listing price — sweet spot $15–$100

Price range

Incredible$19.06–$74.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good859.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good$355K

$355K/yr · 134K searches

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rice protein powder is a $355K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rice protein powder market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $269K–$337K; units × avg price
Conversion rate: 7.9%
Avg BSR: #203
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.1%
Avg brand age: 76 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

531

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

NAKED49%
Nutricost17%
NutriBiotic12%
Terrasoul Superfoods12%
NOW Foods7%
Sunwarrior3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top rice protein powder search terms

rice protein powder55K/yr +1.4%4.8% conv.
brown rice protein powder23K/yr +0.2%5.9% conv.
rice protein19K/yr +9.6%4.1% conv.
naked rice11K/yr +15.1%17.2% conv.
brown rice protein10K/yr +2.1%3.7% conv.
organic rice protein powder7K/yr +12.1%3.0% conv.
nutribiotic organic rice protein powder4K/yr +15.9%1.5% conv.
naked rice protein4K/yr +3.7%12.4% conv.
nutribiotic rice protein powder3K/yr +6.6%8.8% conv.

All search terms

Top rice protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings

NAKED$21.973.9★2,214 rev

Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)

Nutricost$48.474.3★84 rev

Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds

Terrasoul Superfoods$19.064.3★574 rev

NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest

NutriBiotic$24.584.2★825 rev

NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings

NAKED$74.523.9★2,214 rev

Newest

by launch date

Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)

Nutricost$48.4784 rev

1y ago

Nutricost Organic Rice Protein Powder (2 LB) - Gluten-Free Non-GMO (from Brown Rice)

Nutricost$28.6990 rev

1y ago

Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein Shake Gluten Free Low Carb Dairy Free | Plant Based Classic Sprouted Brown Rice Protein Powder Natural 375g

Sunwarrior$25.96225 rev

8y ago

NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings

NAKED$21.972,214 rev

8y ago

Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds

Terrasoul Superfoods$19.06574 rev

9y ago

What buyers say about rice protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content18%

“helps get me protein”

Taste-Overall14%

“Great Taste”

Quality-Overall9%

“great product”

Blend/Ratio7%

“I like it so far when mixed with other stuff”

Texture/Consistency-Overall5%

“Very fine texture”

Vegan/Organic4%

“Organic and good protein source”

Flavor4%

“Blends up easily with a shaker ball and flavor not bad however I do add cocoa and agave”

Safety Standards3%

“Is it safe to consume”

Smell3%

“But it smells ok”

Advertised Vs Actual Product3%

“does its job”

What buyers complain about

Taste-Overall21%

“The taste and consistency is just wrong”

Advertised Vs Actual Product13%

“This is false advertising”

Nutritional Content12%

“Low Protein Content”

Flavor7%

“It's unflavored,”

Dosage3%

“Due to the misleading information I had to use 3 times the amount to reach my 30g target”

Bitter3%

“Chalky and bitter flavor”

Quality-Overall3%

“it is OK and cheap”

Value For Money2%

“And it's expensive for what you get”

Allergies2%

“as a protein drink I can't recommend it because of the irritation I have”

Smell2%

“I noticed an odd flavor and others have also commented on flavor and odor issues”

Common questions

Is rice protein powder profitable to sell on Amazon United States?: The niche generates $355K/yr across 9 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the rice protein powder niche?: 6 brands and 531 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in rice protein powder?: Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Nutritional Content. The return rate is 0.0%.
When does demand for rice protein powder peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the rice protein powder niche?: Listings span $19.06–$74.52; the average listing price is $33.68 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.