Is ribbon 1 1/2 inch profitable to sell on Amazon United States?

The niche generates $97K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (46/100).

How competitive is the ribbon 1 1/2 inch niche?

20 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in ribbon 1 1/2 inch?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 2.8%.

When does demand for ribbon 1 1/2 inch peak?

Demand peaks in Feb–May; the busiest month runs 2.1× the quietest.

What does it cost to enter the ribbon 1 1/2 inch niche?

Listings span $5.65–$62.42; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.

ribbon 1 1/2 inch

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Price range

Great$5.65–$62.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Review moat

Okay2,159.15

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$97K

$97K/yr · 233K searches

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, ribbon 1 1/2 inch is a $97K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–May. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

ribbon 1 1/2 inch market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $114K–$142K; units × avg price
Conversion rate: 3.7%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

35%

Ribbli15%
NESCCI13%
LIUYAXI11%
CLUEWR9%
FULLIVE9%
Mauproy8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Feb, May · busiest ÷ quietest = 2.1×

Open Trend

Top ribbon 1 1/2 inch search terms

satin ribbon 1 1/2 inch57K/yr -13.6%2.9% conv.
1 1/2 inch ribbon34K/yr -8.8%2.7% conv.
1.5 inch ribbon31K/yr +3.9%2.6% conv.
ribbon 1 1/2 inch27K/yr -7.2%1.8% conv.
1.5 inch satin ribbon11K/yr +20.9%3.8% conv.
1.5 ribbon11K/yr -2.6%1.8% conv.
ribbon 1.5 inch9K/yr +28.1%2.5% conv.
1 1/2 ribbon10K/yr +14.6%1.8% conv.
1 1/2 inch satin ribbon8K/yr +7.6%2.6% conv.
double faced satin ribbon 1 1/2 inch9K/yr -1.1%1.7% conv.

All search terms

Top ribbon 1 1/2 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ribbli White Double Faced Satin Ribbon 1-1/2 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Wedding Floral Arrangement

Ribbli$9.704.8★5,715 rev

LIUYAXI Rainbow Satin Ribbon 1-1/2 Inch x 20 Rolls Total 100 Yards Colorful Ribbon Perfect for Gift Wrapping Flower Bouquets Hair Bows Making Wedding Decor Christmas

LIUYAXI$13.524.6★451 rev

Mauproy 1-1/2 Inch Wide Ivory Satin Ribbon 50 Yards Solid Polyester Fabric Ribbon for Roses Making Gift Wrapping Flower Bouquets Wedding Decorations Handmade Crafts

Mauproy$6.634.7★1,451 rev

KEOSREE 1-1/2 inch 20 Colors Satin Ribbon Set 1.5 X2Yd x 20Rolls

KEOSREE$9.984.3★464 rev

NESCCI 100 Yards Ribbon 1-1/2 Inch Pink Satin Ribbon Single Face Satin Ribbons Perfect for Gift Wrapping Wedding Decoration Handmade Bows Wrapping Bouquet and More

NESCCI$9.254.6★1,728 rev

Newest

by launch date

White Satin Ribbon 1-1/2 Inch x 2 Rolls White Wide Satin Fabric Ribbon for Gift Packaging Christmas Wedding Flower Bouquet Holiday Party Invitation Total 50 Yards

SUTOUG$9.26146 rev

8mo ago

Fullive White Ribbon for Gift Wrapping 30 Yards White Ribbon 1 1/2 in Solid Polyester Satin Mothers Day Ribbons for Wedding Valentines Decorations DIY Hair Bows Wrapping Bouquet Floral Arrangements

FULLIVE$7.36859 rev

10mo ago

Fullive Red Ribbon 1 1/2 Inch 30 Yards Red Ribbon for Gift Wrapping Polyester Satin Mothers Day Ribbons for Wedding Valentines Day Decorations DIY Bows Wrapping Bouquet Floral Arrangements

FULLIVE$7.88859 rev

10mo ago

LIUYAXI 1-1/2 Inch Satin Ribbon Set 20 Rolls Rainbow Ribbon 5 Yards Each (Total 100 Yards) Decorative Ribbon for Gift Wrapping Crafts Hair Bows Flower Bouquet Wedding Party Decorat

LIUYAXI$11.209,301 rev

1y ago

NESCCI 800 Yards Ribbon 1-1/2 Inch Satin Ribbon Single Face Satin Ribbons Perfect for Gift Wrapping Wedding Decoration Handmade Bows Wrapping Bouquet and More

NESCCI$62.421,728 rev

1y ago

What buyers say about ribbon 1 1/2 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great quality perfect for my daughters decoration”

Color23%

“Colors are beautiful”

Value For Money8%

“Worth the money”

Embellishment/Embroidery Quality6%

“I use them for DIY floral designs and decorations, and the results always come out beautiful”

Advertised Vs Actual Product5%

“Exactly what I needed”

Ease Of Use4%

“very easy to use”

Thickness4%

“It was versatile and functional, and the thickness of the ribbon was great”

Material Quality3%

“The material has a smooth”

Size-Overall3%

“a perfect fit”

Soft Feel2%

“Its soft”

What buyers complain about

Quality-Overall21%

“Cheap quality”

Thickness17%

“thick and rough material, not smooth like i expect of satin”

Color13%

“Not a true red”

Material Quality8%

“material is very thin”

Size-Overall5%

“I ordered the wrong size to start off”

Stain Resistance4%

“there was a big stain”

Thin3%

“Too thin”

Hard Feel3%

“not very soft”

Ease Of Cleaning2%

“dirty”

Strength1%

“The ribbon is fragile when you type to manipulate it”

Top return reasons

Color33%

Size-Overall21%

Value For Money8%

Advertised Vs Actual Product8%

Material Quality7%

Quality-Overall6%

Display Colors5%

Thin4%

Thickness2%

Functionality-Overall1%

Common questions

Is ribbon 1 1/2 inch profitable to sell on Amazon United States?: The niche generates $97K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (46/100).
How competitive is the ribbon 1 1/2 inch niche?: 20 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in ribbon 1 1/2 inch?: Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 2.8%.
When does demand for ribbon 1 1/2 inch peak?: Demand peaks in Feb–May; the busiest month runs 2.1× the quietest.
What does it cost to enter the ribbon 1 1/2 inch niche?: Listings span $5.65–$62.42; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.