Reusable Toilet Paper

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

1.8%

Market size, estimated

$32Ka year

Peak month

May1.5× the quietest month

Top search term

reusable toilet paper48K searches a year

Listings sell for $22.06 on average, from $9.87 to $56.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.06 that is $0 to $2K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$9.87–$56.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #2,506 within Tissues, Toilet Paper & Sprays. It carries 1,033 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#2,506in Tissues, Toilet Paper & Sprays

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,033per listing

Listings tracked

28

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months